Game Changing Mobile Marketing Trends
© GDS Infographics
According to recent research, mobile marketing trends are changing the advertising game as a growing number people are using smartphones to access the internet. The percentage of smartphone user in the UK is increasing rapidly, and it's estimated that more than 25% of adults in the UK now own a smartphone.
6 out of 10 of these smartphone owners reported that they bought the device in the last year, and this trend seems to only be gathering pace in 2011. Mobile marketing is racing to keep pace with the explosion in mobile technology use, making this an exciting and volatile sector where new trends can emerge on a daily basis. Marketers are searching for reliable insights to find the strategies that work best in this exciting landscape, and they are looking to statistics on consumer mobile shopping behavior to draw conclusions.
Research Shows Mobile Marketing Trends
© GDS Infographics
The State of Search Marketing Report 2011, produced by Econsultancy, highlights the trends and uses of paid search, SEO, and social media marketing in the business world. According to this report, mobile marketing trends are now having the largest impact on search engine marketing, with 79% of surveyed businesses claiming that mobile is either "highly significant" or "significant."
Google maintains its lead as the chief search engine and search-based marketing platform, with 95% of companies saying that they pay to advertise on Google AdWords. The report also suggests that Facebook continues to dominate the social media landscape, and that the use of social networks for marketing continues to grow. 84% of companies said they now use Facebook for marketing, and this is up from 73% last year. Another study from Social Media Examiner also found that 90% of marketers believe social media is an important part of their business operations.
Corporate Tablet Warfare Pits Devices Like Apple iPad 2 Against Rivals
© osde8info
Tablet devices like the Apple iPad 2 first caught on in the consumer market, but corporations are starting to embrace tablets as well.
So far these devices have gained ground in the financial services sector, which has adopted the most popular tablet at a rate that is three times higher than any other industry. This success is coming at the expense of competing devices, which have seen sales declines in some cases. The quick adoption of tablets by the corporate world is impressive, and it indicates that the growth opportunity for tablets in this area is huge. Future growth will likely be driven by the development of more corporate apps for tablets. Such apps could include business, accounting and finance apps for professionals. The fact that tablets are now taking corporate market share from the latest smartphones shows that these devices offer some unique advantages to companies, although many corporations are deploying both technologies together.