The State of Search Marketing Report 2011, produced by Econsultancy, highlights the trends and uses of paid search, SEO, and social media marketing in the business world. According to this report, mobile marketing trends are now having the largest impact on search engine marketing, with 79% of surveyed businesses claiming that mobile is either "highly significant" or "significant."
Google maintains its lead as the chief search engine and search-based marketing platform, with 95% of companies saying that they pay to advertise on Google AdWords. The report also suggests that Facebook continues to dominate the social media landscape, and that the use of social networks for marketing continues to grow. 84% of companies said they now use Facebook for marketing, and this is up from 73% last year. Another study from Social Media Examiner also found that 90% of marketers believe social media is an important part of their business operations.