Habbo Hotel Gets Cash, Goes Mobile

Habbo Hotel Gets Cash, Goes Mobile

Finland-based Sulake Corp. Oy, developers of Habbo Hotel, a cartoony online community geared at teens, has just announced it raised a third round of capital, totalling €6 million, to help fuel expansion. The game is currently operating in 18 countries.

Sulake also announced it plans to go mobile, with the development of a mobile version of the Hotel in Japan, no surprise since its most recent round came from Movida Investment International, a JV between Softbank and Asian Groove. Oliver at Mobile Crunch reports Habbo earned €29 million in revenue off 7 million visitors to the 18 sites last year.

GigaOm provides additional thinking on Habbo's rationale for moving to mobile environments:

Sulake can stand to make significant money off porting Habbo to cell phones. The company plans to work with handset manufacturers, to preinstall the mobile community, carriers, to Boost Mobile portal traffic, and other entertainment brands to distribute content wirelessly. A Habbo-themed handset could even be in order-Habbo MVNO? It's such a good idea that combined with the success of the Internet site, a company exec said Sulake is planning an IPO at the end of next year.

One reason Habbo Hotel will likely be so successful on the mobile, is because its virtual-only animations and avatars, exclude some of the real-world problems associated with a MySpace-style social network. It's the same thing with Cyworld, Korea's mostly virtual world, which has also been successful on mobile.

I tried Habbo out yesterday, and while it is a bit simplistic compared to, say, Second Life, I can see the appeal to younger users. It is visually appealing, fun, and as Katie at GigaOm says above, a more straightforward port to a mobile screen.


| July 12th, 2006 | Posted in Mobile Community |

22 Responses to “Habbo Hotel Gets Cash, Goes Mobile”

  1. Nuts Says:

    I’m surprised that anyone playing this game. There were wonderful games such as SimCity, NYC Tycoon etc. There is much better graphics and gameplay. WHO can play in this game?!

  2. telecommer Says:

    i’m surprised there’s not more telecom-related blogs. http://www.telecommer.com was the first and only to tackle the entire telecom industry sky, rather than individual clouds like broadband, TV, or moblie services. They all relate now, and are sold together.

  3. broadband price comparison Says:

    Habbo Hotel has particular appeal to teenagers and was one of the first virtual communities when it began in 2000 in Finland.

  4. 9matias Says:

    kiero mucho a mi familia

  5. soraya Says:

    ik wil ook bij deze habbo hoe heet de site

  6. costa rica hotel Says:

    They have been an inspiration for hotels that are visited now by real teenagers that like to mix realities. It’s a game that many companies like to play and most of the times they do not loose. People like to spend holidays, that’ for certain, and they like it either it is real or virtual, Especially when real.

  7. Tom Taylor Says:

    Dutch police arrest teenage online furniture thief – check this out lol

    http://uk.news.yahoo.com/rtrs/20071114/tod-uk-dutch-online-theft-b7e5c6f_1.html

  8. pana13539 Says:

    mepuedendar 5000greditos porfavorrrrrrrr

  9. Dayana=453 Says:

    quiero entrar y que me den 6.0000 creditos

  10. tyresekeeper Says:

    plz i need habbo momey

  11. Mobile Technology Says:

    This game seems to have really bad graphics. I’m quit surprised that they were able to raise money to expand on this game.

  12. Custom Exhibits Says:

    I agree the games graphics are not particularly good. Also the game is oddly familiar to some of the first Sims games

  13. Mobile Phone Says:

    Habbo is not its graphics. It’s essentially a virtual chat room but it allows people to purchase their own rooms and furniture.

    Although I am surprised they raised that much money.

  14. Banner Man Says:

    Mobile Phone thanks for the clarification is quit surprised to see something like this could become so popular but what do I know.

  15. Buy Shares Says:

    Gaming business is the best one and with an innovative game like Hotel Habboo, it makes sense to have a huge expansion plan. Great going.

  16. thanh99 Says:

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  17. hennry Says:

    Governors, Advisors, and officers receive no compensation. A dedicated corps of Volunteers carries out the work of the Association assisted by a small number of paid staff.

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  18. Mosio for Hotels Says:

    Looks very cool! Will most definitely check it out.

    NC
    Mosio for Hotels
    http://www.mosio.com/biz/solutions/hospitality

  19. xxxmaryse952 Says:

    CoUcOu Je Ve DeS cOiN eT dEs CoPiNe

  20. deliia101 Says:

    quero entrar

  21. deliia101 Says:

    quer ente

  22. menbo123 Says:

    quer ente

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