Effective Mobile Marketing Technology Campaign
MillerCoors launched an effective NFL-themed Super Bowl 2011 campaign that combined attractive carton graphics with mobile marketing technology to score more beer sales during the Super Bowl season. C…
Americans Increasingly Choose Wireless Technology Over Landlines
Americans prefer wireless technology to landlines, confirms a recently released study of the US Centers for Disease Control and Prevention. The study taking into account National Health Interview Surv…
Top Facebook Mobile Marketing Trends for 2011
Major facebook mobile trends as observed by marketers include mobile friendcasting, deals and phoneless checkins. Constellation Wines worked with mobile marketing firm Augme Technologies to develop a …
Email Mobile Marketing Technology
It is estimated that more than 50% of computing devices sold globally this year will be non-PC devices like smartphones and tablets. For b2b marketers, this means that using mobile marketing technolog…