The State of Search Marketing Report 2011, produced by Econsultancy, highlights the trends and uses of paid search, SEO, and social media marketing in the business world. According to this report, mobile marketing trends are now having the largest impact on search engine marketing, with 79% of surveyed businesses claiming that mobile is either "highly significant" or "significant."
Google maintains its lead as the chief search engine and search-based marketing platform, with 95% of companies saying that they pay to advertise on Google AdWords. The report also suggests that Facebook continues to dominate the social media landscape, and that the use of social networks for marketing continues to grow. 84% of companies said they now use Facebook for marketing, and this is up from 73% last year. Another study from Social Media Examiner also found that 90% of marketers believe social media is an important part of their business operations.
Tablet devices like the Apple iPad 2 first caught on in the consumer market, but corporations are starting to embrace tablets as well.
So far these devices have gained ground in the financial services sector, which has adopted the most popular tablet at a rate that is three times higher than any other industry. This success is coming at the expense of competing devices, which have seen sales declines in some cases. The quick adoption of tablets by the corporate world is impressive, and it indicates that the growth opportunity for tablets in this area is huge. Future growth will likely be driven by the development of more corporate apps for tablets. Such apps could include business, accounting and finance apps for professionals. The fact that tablets are now taking corporate market share from the latest smartphones shows that these devices offer some unique advantages to companies, although many corporations are deploying both technologies together.
Telos Corp. has received a $19 million contract on 16 June in Ashburn to install a wireless LAN at U.S. Air Force bases. Telos plans to include sites around the world in that already have wireless LAN implemented and those without wireless coverage.
Apart from designing both core and expansion wireless LANs; the company will conduct site surveys, procure components, conduct engineering studies, provide on-site training and a round-the-clock call centre for ongoing support. Brendan Malloy, senior vice president of the company believes this wireless LAN contract continues their long history of providing U.S. Air Force with capabilities that enhance their mission effectiveness.
Telos serves as a prime wireless LAN contractor on the 5-year NETCENTS contract vehicle, which was recently extended by the government for an additional two years.