Is Customer Service in the Wireless Industry Improving?

customer service

As I was browsing my feeds, I chanced upon a press release from survey and professional services company Vocal Laboratories and its study of customer service quality among major wireless phone companies.

It turned out that Verizon Wireless and T-Mobile both received the highest grades possible in its latest quarterly survey. Moreover, VocaLabs CEO Peter Leppik commented:

We've been following customer service quality in the mobile phone industry for over four years, and during that time the industry as a whole has posted a significant, sustained, and meaningful improvement in customer service quality. This trend continued in the December 2007 quarter, with industry averages on all our major benchmarks showing improvement.

Then it got me wondering. Are these improvements enough to elevate the poor image of the wireless industry in comparison with other sectors? To refresh your memory, this industry performed poorly in the latest Forrester Customer Experience Index. Unfortunately, SectorPulse limits its study for different companies in the same industry.

How about you? Do you think there is an improvement in the customer service industry, at all?


| January 29th, 2008 | Posted in Mobile Technologies, Operators |

3 Responses to “Is Customer Service in the Wireless Industry Improving?”

  1. Marc Says:

    Great article.

    Your readers might want to try http://www.Measuredup.com a leading customer service review website where people share reviews with other users and with companies. Companies that are involved with and value customer service read Measuredup to keep up on what people are saying and to be able to improve customer service.

    It is free and easy to use.

  2. Al Says:

    Adcalls, Inc. Forms Strategic Alliance with Phorsite Group For Customer Service and Design of Ad Supported VOIP and Mobile Marketing Programs

    Summary:
    To insure total customer satisfaction and the best implementation of its programs, AdCalls has assigned all customer service and custom product designs of AdCalls retail products to the Phorsite Group of Ft. Lauderdale, Fl.

    The world of Ad Supported VOIP, Text Message Advertising and Mobile Marketing, although currently having over a billion users, is still in its infancy. As a user product,
    VOIP and text messaging has become a way of life. As an Advertiser Product, these technologies have not even begun to reach their potential impact.

    AdCalls, Inc, a five year old California based VOIP and Mobile Advertising Company has developed two of the most innovative uses of VOIP and Text Messaging currently marketed throughout the US and Canada by AdCalls Agency Owners to small, medium to Fortune 500 companies. (www.adcalls.com )

    The AdCalls products utilize the FREE Global Long Distance Calling Cards as a “gift” for customers. When the cards are activated, either on the AdCalls Computer based Dialer, or using one of the hundreds of Local Access Numbers, the user receives voice messages, text messages or views rotating ads while calling any home phone, business phone or cell phone, in any country in the world….TOTALLY FREE

    In addition to the Ad promotions, the Advertiser also captures the permission based email address and mobile phone number of the client. This customer data base can then be used for future emailing and instant messaging of coupons and special notices.

    “These state of the art products are the most innovative on market for local retailers and franchise owners, and to insure their success, it is important to provide the best support possible to every customer” states, Al Krauza, President of AdCalls. “For this reason, we have entered into a partnership with Phorsite Group to insure that every client not only receives the maximum benefit of the product they have purchased but through continued customer support, we can assist our clients grow their business through other value added services”.

    The Phorsite Group is scheduled to handle every phase of the installation process. Following each sale, every client will be contacted within 24 hours by a Customer Service Representative who connects all the detailed information for the design of the Private Label Dialer, Landing Page and Logo. Following the dialer approval, a customized FREE Global Calling card is designed with the look and feel of the client’s business.

    “Our goal is to help every client bring in more customers and keep their current customers coming back more frequently” states Patrick Greene, CEO of Phorsite Group.
    “As our Customers Retention Managers learn more about each client’s business and better able to serve them with a level of confidence, which in turn will keep each Advertiser as a satisfied client”.

    Realizing the importance of providing a quality product and customer service, Phorsite Group has invested over $2 million to create a Customer Service and Customer Retention Division, Your Better Business and Phorsite Partners as the Marketing Division. All Dialer and Ad Designs will be handled by the Phorsite Design Department.

    Using this business model, AdCalls is looking forward to working with Phorsite as it expands its services globally.

  3. alkrauza Says:

    Adcalls, Inc. Forms Strategic Alliance with Phorsite Group For Customer Service and Design of Ad Supported VOIP and Mobile Marketing Programs

    Summary:
    To insure total customer satisfaction and the best implementation of its programs, AdCalls has assigned all customer service and custom product designs of AdCalls retail products to the Phorsite Group of Ft. Lauderdale, Fl.

    The world of Ad Supported VOIP, Text Message Advertising and Mobile Marketing, although currently having over a billion users, is still in its infancy. As a user product,
    VOIP and text messaging has become a way of life. As an Advertiser Product, these technologies have not even begun to reach their potential impact.

    AdCalls, Inc, a five year old California based VOIP and Mobile Advertising Company has developed two of the most innovative uses of VOIP and Text Messaging currently marketed throughout the US and Canada by AdCalls Agency Owners to small, medium to Fortune 500 companies. (www.adcalls.com )

    The AdCalls products utilize the FREE Global Long Distance Calling Cards as a “gift” for customers. When the cards are activated, either on the AdCalls Computer based Dialer, or using one of the hundreds of Local Access Numbers, the user receives voice messages, text messages or views rotating ads while calling any home phone, business phone or cell phone, in any country in the world….TOTALLY FREE

    In addition to the Ad promotions, the Advertiser also captures the permission based email address and mobile phone number of the client. This customer data base can then be used for future emailing and instant messaging of coupons and special notices.

    “These state of the art products are the most innovative on market for local retailers and franchise owners, and to insure their success, it is important to provide the best support possible to every customer” states, Al Krauza, President of AdCalls. “For this reason, we have entered into a partnership with Phorsite Group to insure that every client not only receives the maximum benefit of the product they have purchased but through continued customer support, we can assist our clients grow their business through other value added services”.

    The Phorsite Group is scheduled to handle every phase of the installation process. Following each sale, every client will be contacted within 24 hours by a Customer Service Representative who connects all the detailed information for the design of the Private Label Dialer, Landing Page and Logo. Following the dialer approval, a customized FREE Global Calling card is designed with the look and feel of the client’s business.

    “Our goal is to help every client bring in more customers and keep their current customers coming back more frequently” states Patrick Greene, CEO of Phorsite Group.
    “As our Customers Retention Managers learn more about each client’s business and better able to serve them with a level of confidence, which in turn will keep each Advertiser as a satisfied client”.

    Realizing the importance of providing a quality product and customer service, Phorsite Group has invested over $2 million to create a Customer Service and Customer Retention Division, Your Better Business and Phorsite Partners as the Marketing Division. All Dialer and Ad Designs will be handled by the Phorsite Design Department.

    Using this business model, AdCalls is looking forward to working with Phorsite as it expands its services globally.

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