LTE Wireless Technology Progression
© djevents
LTE wireless technology is progressing rapidly in the area of mobile communications. LTE (Long Term Evolution) is the next generation in 4G communications, providing a significant boost to peak data rates, reduced latency, backwards compatibility with UMTS and GSM, and scalable bandwidth.
Industry experts have high hopes for LTE technology to spur development of advanced mobile applications and services. Alcatel-Lucent is one of the major LTE providers which offers an end to end solution for companies want to migrate to all IP LTE. Introducing LTE allows service providers to offer higher capacity at lower cost, while boosting quality and and lowering latency rates. The increased load sharing and connectivity of LTE means that traffic no longer needs to flow through a hub. An all IP LTE network will fully integrate with third party LTE devices and can be optimized for triple play service delivery.
Game Changing Mobile Marketing Trends
© GDS Infographics
According to recent research, mobile marketing trends are changing the advertising game as a growing number people are using smartphones to access the internet. The percentage of smartphone user in the UK is increasing rapidly, and it's estimated that more than 25% of adults in the UK now own a smartphone.
6 out of 10 of these smartphone owners reported that they bought the device in the last year, and this trend seems to only be gathering pace in 2011. Mobile marketing is racing to keep pace with the explosion in mobile technology use, making this an exciting and volatile sector where new trends can emerge on a daily basis. Marketers are searching for reliable insights to find the strategies that work best in this exciting landscape, and they are looking to statistics on consumer mobile shopping behavior to draw conclusions.
Research Shows Mobile Marketing Trends
© GDS Infographics
The State of Search Marketing Report 2011, produced by Econsultancy, highlights the trends and uses of paid search, SEO, and social media marketing in the business world. According to this report, mobile marketing trends are now having the largest impact on search engine marketing, with 79% of surveyed businesses claiming that mobile is either "highly significant" or "significant."
Google maintains its lead as the chief search engine and search-based marketing platform, with 95% of companies saying that they pay to advertise on Google AdWords. The report also suggests that Facebook continues to dominate the social media landscape, and that the use of social networks for marketing continues to grow. 84% of companies said they now use Facebook for marketing, and this is up from 73% last year. Another study from Social Media Examiner also found that 90% of marketers believe social media is an important part of their business operations.