09.12.11

NFC Mobile Marketing Trends

NFC Mobile Marketing Trends
© Werbeplanung.at – Digital Marketing in Österreich

Google is committed to near field communications (NFC) as the company sees it playing a major role in mobile marketing trends going forward.

The company recently rolled out Google Wallet and Google Offers which are both based on NFC technology, and these initiatives were the highlight of the latest NFC Payments Europe conference in London. While many of the bankers and mobile operators in attendance praised the interoperability and openness of the company's offerings, they also had some criticisms and concerns. Some were worried that Google didn't fully grasp the complexities of the payment eco system, while others were concerned that they were really just after more customer purchasing data. Still others are worried that Google will simply dominate the electronic payments market as they have done in other areas.

08.22.11

LTE Wireless Technology Progression

LTE Wireless Technology Progression
© djevents

LTE wireless technology is progressing rapidly in the area of mobile communications. LTE (Long Term Evolution) is the next generation in 4G communications, providing a significant boost to peak data rates, reduced latency, backwards compatibility with UMTS and GSM, and scalable bandwidth.

Industry experts have high hopes for LTE technology to spur development of advanced mobile applications and services. Alcatel-Lucent is one of the major LTE providers which offers an end to end solution for companies want to migrate to all IP LTE. Introducing LTE allows service providers to offer higher capacity at lower cost, while boosting quality and and lowering latency rates. The increased load sharing and connectivity of LTE means that traffic no longer needs to flow through a hub. An all IP LTE network will fully integrate with third party LTE devices and can be optimized for triple play service delivery.

08.22.11

Hosted PBX service is a win/win for everybody

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© felixtriller.

While still in its infancy, Cloud Computing is a growing industry that more and more business are turning to every day. In the same way, hosted PBX service is also changing the way companies do business. Small or large, having your complete telecommunications services hosted externally saves even the smallest company lots of money.

With Cloud Computing you can have access to high-end software at significantly less than it would cost to buy the software and licenses. In the same way, having your PBX service hosted means that you can have top of the line business telecommunications services for a fraction of the cost of buying, installing, and managing your own telecommunications infrastructure.

Having the service hosted allows you to have web conferences, internet phone calls, online training courses, toll-free calling for your suppliers, field staff, and, customers. It creates a win/win for everyone. If you haven't investigated hosted PBX, you are spending more than you need.