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	<title>The Mobile Technology WeblogThe Mobile Technology Weblog - Location Based Services and all about Mobile Marketing - mobile technology, trends, technology trends, wireless, mobile marketing, mobile web, mobile internet, mobile 2.0</title>
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	<description>Location Based Services and all about Mobile Marketing</description>
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		<title>Top casino games for your mobile phone</title>
		<link>http://www.mobile-weblog.com/98601056/top_casino_games_for_your_mobile_phone.php</link>
		<comments>http://www.mobile-weblog.com/98601056/top_casino_games_for_your_mobile_phone.php#comments</comments>
		<pubDate>Thu, 25 Apr 2013 21:54:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Did you know]]></category>

		<guid isPermaLink="false">http://www.mobile-weblog.com/98601056/top_casino_games_for_your_mobile_phone.php</guid>
		<description><![CDATA[<p>Given the demand for online casino gaming on mobile phones, many sites have developed special versions of their sites specifically for these devices. Known as mobile casinos, most of them are tailored specifically to the operating system of the phone. This permits the games to operate at optimal levels. Many of the games found at mobile casinos are in fact adapted versions of online casino games. Slot machines are one type of casino game that is a top choice among mobile users. There are many different slot machine games that can be found at mobile casinos. </p>
<p>One such game that has become well-played is Treasure Nile. This is in fact a mobile replica of the original online casino game which was one of the first ever developed for online use. The mobile version has become a hit as users enjoy sailing down the Nile with this Egyptian themed game. The machine has five reels and a total of 9 paylines. One distinctive feature of this game is that can you select the amount you wish to play on each payline. However, most players simply bet the maximum on each payline. At some mobile casinos, this game may be offered as a progressive slot machine which provides an additional opportunity to win. </p>
<p>Major Millions is a second mobile casino slot, found at sites like Jackpot City, found at <a target="_blank" href="http://www.jackpotcity.co.uk/mobile-casino/iphone-casino">www.jackpotcity.co.uk/mobile-casino/iphone-casino</a> that is popular. This is a progressive game that offers one of the largest jackpots. Major Millions features traditional slot machine symbols such as cherries, red 7s and others. Small wins payoff in this game. Having just a single cherry pays out two coins while three cherries will earn you 15. To win the progressive jackpot, players must have Major Millions symbols on all of the third paylines. Getting these symbols on other paylines will also result in winnings. For instance 25,000 coins if they are on the first payline and 50,000 coins if they are on the second payline.</p>
]]></description>
			<content:encoded><![CDATA[<p>Given the demand for online casino gaming on mobile phones, many sites have developed special versions of their sites specifically for these devices. Known as mobile casinos, most of them are tailored specifically to the operating system of the phone. This permits the games to operate at optimal levels. Many of the games found at mobile casinos are in fact adapted versions of online casino games. Slot machines are one type of casino game that is a top choice among mobile users. There are many different slot machine games that can be found at mobile casinos. </p>
<p>One such game that has become well-played is Treasure Nile. This is in fact a mobile replica of the original online casino game which was one of the first ever developed for online use. The mobile version has become a hit as users enjoy sailing down the Nile with this Egyptian themed game. The machine has five reels and a total of 9 paylines. One distinctive feature of this game is that can you select the amount you wish to play on each payline. However, most players simply bet the maximum on each payline. At some mobile casinos, this game may be offered as a progressive slot machine which provides an additional opportunity to win. </p>
<p>Major Millions is a second mobile casino slot, found at sites like Jackpot City, found at <a target="_blank" href="http://www.jackpotcity.co.uk/mobile-casino/iphone-casino">www.jackpotcity.co.uk/mobile-casino/iphone-casino</a> that is popular. This is a progressive game that offers one of the largest jackpots. Major Millions features traditional slot machine symbols such as cherries, red 7s and others. Small wins payoff in this game. Having just a single cherry pays out two coins while three cherries will earn you 15. To win the progressive jackpot, players must have Major Millions symbols on all of the third paylines. Getting these symbols on other paylines will also result in winnings. For instance 25,000 coins if they are on the first payline and 50,000 coins if they are on the second payline.</p>
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		<title>Wireless Network Cybersecurity</title>
		<link>http://www.mobile-weblog.com/98601056/wireless_network_cybersecurity.php</link>
		<comments>http://www.mobile-weblog.com/98601056/wireless_network_cybersecurity.php#comments</comments>
		<pubDate>Thu, 18 Apr 2013 21:58:20 +0000</pubDate>
		<dc:creator>Matthew Alberto</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mobile-weblog.com/98601056/wireless_network_cybersecurity.php</guid>
		<description><![CDATA[<div ><img alt="Wireless Network Cybersecurity" src="http://www.mobile-weblog.com/wp-content/uploads/2859748831.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/phylevn/2859748831/')">phylevn</span></div>
<p>Wireless network can provide individuals access to the internet no matter where they are. However, did you know that there is a security threat every time you go online? This is particularly the case for individuals who are access unsecured networks such as in public spaces, airports and even in hotels. <a target="_blank" href="http://www.hstoday.us/briefings/today-s-news-analysis/single-article/tsa-improves-wireless-cybersecurity-after-ig-audit/bfbb824d3c2fac205ac7abcfe8fd2988.html">Cyber-security</a> is an important issue to understand and to ensure the safety of your personal information and finances. </p>
<p>The TSA is in the process of improving its wireless network security following an audit by the Department of Homeland Security (DHS) which covered cybersecurity on devices like Blackberries. The audit examined how well sensitive information was protected on TSA networks, and it revealed that the physical and logical <a target="_blank" href="http://en.wikipedia.org/wiki/Computer_security">network</a> access controls employed by TSA were effective in avoiding major vulnerabilities. </p>
<p>However, they found weaknesses and vulnerabilities related to patches and configuration <a target="_blank" href="http://www.us-cert.gov/cas/tips">controls</a> which needed to be improved. The DHS made some specific recommendations to TSA in this regard, including the importance of revising the patch management process update patches in a more timely way and to enforce security policy on all TSA employes to ensure that every individual had their devices and systems properly secured. TSA has made considerable progress in securing their local area networks since 2007.</p>
]]></description>
			<content:encoded><![CDATA[<div ><img alt="Wireless Network Cybersecurity" src="http://www.mobile-weblog.com/wp-content/uploads/2859748831.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/phylevn/2859748831/')">phylevn</span></div>
<p>Wireless network can provide individuals access to the internet no matter where they are. However, did you know that there is a security threat every time you go online? This is particularly the case for individuals who are access unsecured networks such as in public spaces, airports and even in hotels. <a target="_blank" href="http://www.hstoday.us/briefings/today-s-news-analysis/single-article/tsa-improves-wireless-cybersecurity-after-ig-audit/bfbb824d3c2fac205ac7abcfe8fd2988.html">Cyber-security</a> is an important issue to understand and to ensure the safety of your personal information and finances. </p>
<p>The TSA is in the process of improving its wireless network security following an audit by the Department of Homeland Security (DHS) which covered cybersecurity on devices like Blackberries. The audit examined how well sensitive information was protected on TSA networks, and it revealed that the physical and logical <a target="_blank" href="http://en.wikipedia.org/wiki/Computer_security">network</a> access controls employed by TSA were effective in avoiding major vulnerabilities. </p>
<p>However, they found weaknesses and vulnerabilities related to patches and configuration <a target="_blank" href="http://www.us-cert.gov/cas/tips">controls</a> which needed to be improved. The DHS made some specific recommendations to TSA in this regard, including the importance of revising the patch management process update patches in a more timely way and to enforce security policy on all TSA employes to ensure that every individual had their devices and systems properly secured. TSA has made considerable progress in securing their local area networks since 2007.</p>
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		<title>NFC Mobile Marketing Trends</title>
		<link>http://www.mobile-weblog.com/98601056/nfc_mobile_marketing_trends.php</link>
		<comments>http://www.mobile-weblog.com/98601056/nfc_mobile_marketing_trends.php#comments</comments>
		<pubDate>Sat, 13 Apr 2013 15:54:12 +0000</pubDate>
		<dc:creator>Matthew Alberto</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://www.mobile-weblog.com/98601056/nfc_mobile_marketing_trends.php</guid>
		<description><![CDATA[<div ><img alt="NFC Mobile Marketing Trends" src="http://www.mobile-weblog.com/wp-content/uploads/5936880633.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/werbeplanung/5936880633/')">Werbeplanung.at &#8211; Digital Marketing in Österreich</span></div>
<p>Google is committed to near field communications (<a target="_blank" href="http://www.nfcnews.com/2011/09/06/mobile-local-social-modern-market-trends-drive-google-to-nfc">NFC</a>) as the company sees it playing a major role in mobile marketing trends going forward. </p>
<p>The company recently rolled out Google Wallet and Google Offers which are both based on NFC technology, and these initiatives were the highlight of the latest NFC Payments Europe conference in London. While many of the bankers and mobile operators in attendance praised the interoperability and openness of the company&#39;s offerings, they also had some criticisms and concerns. Some were worried that Google didn&#39;t fully grasp the complexities of the payment eco system, while others were concerned that they were really just after more customer purchasing data. Still others are worried that Google will simply dominate the electronic payments market as they have done in other areas.</p>
]]></description>
			<content:encoded><![CDATA[<div ><img alt="NFC Mobile Marketing Trends" src="http://www.mobile-weblog.com/wp-content/uploads/5936880633.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/werbeplanung/5936880633/')">Werbeplanung.at &#8211; Digital Marketing in Österreich</span></div>
<p>Google is committed to near field communications (<a target="_blank" href="http://www.nfcnews.com/2011/09/06/mobile-local-social-modern-market-trends-drive-google-to-nfc">NFC</a>) as the company sees it playing a major role in mobile marketing trends going forward. </p>
<p>The company recently rolled out Google Wallet and Google Offers which are both based on NFC technology, and these initiatives were the highlight of the latest NFC Payments Europe conference in London. While many of the bankers and mobile operators in attendance praised the interoperability and openness of the company&#39;s offerings, they also had some criticisms and concerns. Some were worried that Google didn&#39;t fully grasp the complexities of the payment eco system, while others were concerned that they were really just after more customer purchasing data. Still others are worried that Google will simply dominate the electronic payments market as they have done in other areas.</p>
]]></content:encoded>
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		<title>LTE Wireless Technology Progression</title>
		<link>http://www.mobile-weblog.com/98601056/lte_wireless_technology_progression.php</link>
		<comments>http://www.mobile-weblog.com/98601056/lte_wireless_technology_progression.php#comments</comments>
		<pubDate>Thu, 04 Apr 2013 23:50:42 +0000</pubDate>
		<dc:creator>Matthew Alberto</dc:creator>
				<category><![CDATA[Mobile Technologies]]></category>

		<guid isPermaLink="false">http://www.mobile-weblog.com/98601056/lte_wireless_technology_progression.php</guid>
		<description><![CDATA[<div ><img alt="LTE Wireless Technology Progression" src="http://www.mobile-weblog.com/wp-content/uploads/3423435575.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/djevents/3423435575/')">djevents</span></div>
<p>LTE wireless technology is progressing rapidly in the area of mobile communications. <a target="_blank" href="http://next-generation-communications.tmcnet.com/topics/wireless-all-around/articles/209795-lte-traffic-mobile-transport-progression.htm">LTE</a> (Long Term Evolution) is the next generation in 4G communications, providing a significant boost to peak data rates, reduced latency, backwards compatibility with UMTS and GSM, and scalable bandwidth. </p>
<p>Industry experts have high hopes for LTE technology to spur development of advanced mobile applications and services. Alcatel-Lucent is one of the major LTE providers which offers an end to end solution for companies want to migrate to all IP LTE. Introducing LTE allows service providers to offer higher capacity at lower cost, while boosting quality and and lowering latency rates. The increased load sharing and connectivity of LTE means that traffic no longer needs to flow through a hub. An all IP LTE network will fully integrate with third party LTE devices and can be optimized for triple play service delivery. </p>
]]></description>
			<content:encoded><![CDATA[<div ><img alt="LTE Wireless Technology Progression" src="http://www.mobile-weblog.com/wp-content/uploads/3423435575.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/djevents/3423435575/')">djevents</span></div>
<p>LTE wireless technology is progressing rapidly in the area of mobile communications. <a target="_blank" href="http://next-generation-communications.tmcnet.com/topics/wireless-all-around/articles/209795-lte-traffic-mobile-transport-progression.htm">LTE</a> (Long Term Evolution) is the next generation in 4G communications, providing a significant boost to peak data rates, reduced latency, backwards compatibility with UMTS and GSM, and scalable bandwidth. </p>
<p>Industry experts have high hopes for LTE technology to spur development of advanced mobile applications and services. Alcatel-Lucent is one of the major LTE providers which offers an end to end solution for companies want to migrate to all IP LTE. Introducing LTE allows service providers to offer higher capacity at lower cost, while boosting quality and and lowering latency rates. The increased load sharing and connectivity of LTE means that traffic no longer needs to flow through a hub. An all IP LTE network will fully integrate with third party LTE devices and can be optimized for triple play service delivery. </p>
]]></content:encoded>
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		<title>Game Changing Mobile Marketing Trends</title>
		<link>http://www.mobile-weblog.com/98601056/game_changing_mobile_marketing_trends.php</link>
		<comments>http://www.mobile-weblog.com/98601056/game_changing_mobile_marketing_trends.php#comments</comments>
		<pubDate>Thu, 28 Mar 2013 16:26:12 +0000</pubDate>
		<dc:creator>Matthew Alberto</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://www.mobile-weblog.com/98601056/game_changing_mobile_marketing_trends.php</guid>
		<description><![CDATA[<div ><img alt="Game Changing Mobile Marketing Trends " src="http://www.mobile-weblog.com/wp-content/uploads/4423754587.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/gdsdigital/4423754587/')">GDS Infographics</span></div>
<p>According to recent research, mobile marketing trends are changing the advertising game as a growing number people are using smartphones to access the internet. The percentage of smartphone user in the UK is increasing rapidly, and it&#39;s estimated that more than 25% of adults in the UK now own a <a target="_blank" href="http://www.directnews.co.uk/news/mobile-trends-changing-marketing-game--$21378225.htm">smartphone</a>. </p>
<p>6 out of 10 of these smartphone owners reported that they bought the device in the last year, and this trend seems to only be gathering pace in 2011. Mobile marketing is racing to keep pace with the explosion in mobile technology use, making this an exciting and volatile sector where new trends can emerge on a daily basis. Marketers are searching for reliable insights to find the strategies that work best in this exciting landscape, and they are looking to statistics on consumer mobile shopping behavior to draw conclusions. </p>
]]></description>
			<content:encoded><![CDATA[<div ><img alt="Game Changing Mobile Marketing Trends " src="http://www.mobile-weblog.com/wp-content/uploads/4423754587.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/gdsdigital/4423754587/')">GDS Infographics</span></div>
<p>According to recent research, mobile marketing trends are changing the advertising game as a growing number people are using smartphones to access the internet. The percentage of smartphone user in the UK is increasing rapidly, and it&#39;s estimated that more than 25% of adults in the UK now own a <a target="_blank" href="http://www.directnews.co.uk/news/mobile-trends-changing-marketing-game--$21378225.htm">smartphone</a>. </p>
<p>6 out of 10 of these smartphone owners reported that they bought the device in the last year, and this trend seems to only be gathering pace in 2011. Mobile marketing is racing to keep pace with the explosion in mobile technology use, making this an exciting and volatile sector where new trends can emerge on a daily basis. Marketers are searching for reliable insights to find the strategies that work best in this exciting landscape, and they are looking to statistics on consumer mobile shopping behavior to draw conclusions. </p>
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		<title>Research Shows Mobile Marketing Trends</title>
		<link>http://www.mobile-weblog.com/98601056/research_shows_mobile_marketing_trends.php</link>
		<comments>http://www.mobile-weblog.com/98601056/research_shows_mobile_marketing_trends.php#comments</comments>
		<pubDate>Fri, 22 Mar 2013 16:58:59 +0000</pubDate>
		<dc:creator>Matthew Alberto</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://www.mobile-weblog.com/98601056/research_shows_mobile_marketing_trends.php</guid>
		<description><![CDATA[<div ><img alt="Research Shows Mobile Marketing Trends" src="http://www.mobile-weblog.com/wp-content/uploads/4423754587.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/gdsdigital/4423754587/')">GDS Infographics</span></div>
<p>The State of Search Marketing Report 2011, produced by <a target="_blank" href="http://www.123print.com/News/Research-shows-mobile-social-media-and-search-marketing-trends-169">Econsultancy</a>, highlights the trends and uses of paid search, SEO, and social media marketing in the business world. According to this report, mobile marketing trends are now having the largest impact on search engine marketing, with 79% of surveyed businesses claiming that mobile is either &#34;highly significant&#34; or &#34;significant.&#34; </p>
<p>Google maintains its lead as the chief search engine and search-based marketing platform, with 95% of companies saying that they pay to advertise on Google AdWords. The report also suggests that Facebook continues to dominate the social media landscape, and that the use of social networks for marketing continues to grow. 84% of companies said they now use Facebook for marketing, and this is up from 73% last year. Another study from Social Media Examiner also found that 90% of marketers believe social media is an important part of their business operations. </p>
]]></description>
			<content:encoded><![CDATA[<div ><img alt="Research Shows Mobile Marketing Trends" src="http://www.mobile-weblog.com/wp-content/uploads/4423754587.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/gdsdigital/4423754587/')">GDS Infographics</span></div>
<p>The State of Search Marketing Report 2011, produced by <a target="_blank" href="http://www.123print.com/News/Research-shows-mobile-social-media-and-search-marketing-trends-169">Econsultancy</a>, highlights the trends and uses of paid search, SEO, and social media marketing in the business world. According to this report, mobile marketing trends are now having the largest impact on search engine marketing, with 79% of surveyed businesses claiming that mobile is either &quot;highly significant&quot; or &quot;significant.&quot; </p>
<p>Google maintains its lead as the chief search engine and search-based marketing platform, with 95% of companies saying that they pay to advertise on Google AdWords. The report also suggests that Facebook continues to dominate the social media landscape, and that the use of social networks for marketing continues to grow. 84% of companies said they now use Facebook for marketing, and this is up from 73% last year. Another study from Social Media Examiner also found that 90% of marketers believe social media is an important part of their business operations. </p>
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		<title>Telos Corp. receives $19 million contract for wireless LAN</title>
		<link>http://www.mobile-weblog.com/98601056/telos_corp_receives_19_million_contract_for_wireless_lan.php</link>
		<comments>http://www.mobile-weblog.com/98601056/telos_corp_receives_19_million_contract_for_wireless_lan.php#comments</comments>
		<pubDate>Sun, 17 Mar 2013 02:15:21 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://www.mobile-weblog.com/98601056/telos_corp_receives_19_million_contract_for_wireless_lan.php</guid>
		<description><![CDATA[<div ><img alt="Telos Corp. receives $19 million contract for wireless LAN" src="http://www.mobile-weblog.com/wp-content/uploads/1045446557.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/donabelandewen/1045446557/')">ewen and donabel</span></div>
<p>Telos Corp. has received a $19 million contract on 16 June in Ashburn to install a wireless LAN at U.S. Air Force bases. Telos plans to include sites around the world in that already have wireless LAN implemented and those without wireless coverage. <br />
Apart from designing both core and expansion wireless LANs; the company will conduct site surveys, procure components, conduct engineering studies, provide on-site training and a round-the-clock call centre for ongoing support. Brendan Malloy, senior vice president of the company believes this wireless LAN contract continues their long history of providing U.S. Air Force with capabilities that enhance their mission effectiveness. <br />
Telos serves as a prime wireless LAN contractor on the 5-year NETCENTS contract vehicle, which was recently extended by the government for an additional two years. <br />
<a target="_blank" href="http://www.upi.com/Business_News/Security-Industry/2011/06/16/Air-Force-contracts-for-wireless-LAN/UPI-95571308224362/"></a></p>
]]></description>
			<content:encoded><![CDATA[<div ><img alt="Telos Corp. receives $19 million contract for wireless LAN" src="http://www.mobile-weblog.com/wp-content/uploads/1045446557.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/donabelandewen/1045446557/')">ewen and donabel</span></div>
<p>Telos Corp. has received a $19 million contract on 16 June in Ashburn to install a wireless LAN at U.S. Air Force bases. Telos plans to include sites around the world in that already have wireless LAN implemented and those without wireless coverage. <br />
Apart from designing both core and expansion wireless LANs; the company will conduct site surveys, procure components, conduct engineering studies, provide on-site training and a round-the-clock call centre for ongoing support. Brendan Malloy, senior vice president of the company believes this wireless LAN contract continues their long history of providing U.S. Air Force with capabilities that enhance their mission effectiveness. <br />
Telos serves as a prime wireless LAN contractor on the 5-year NETCENTS contract vehicle, which was recently extended by the government for an additional two years. <br />
<a target="_blank" href="http://www.upi.com/Business_News/Security-Industry/2011/06/16/Air-Force-contracts-for-wireless-LAN/UPI-95571308224362/"></a></p>
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		<title>Findings Indicate Wireless Network Could Harm GPS Systems</title>
		<link>http://www.mobile-weblog.com/98601056/findings_indicate_wireless_network_could_harm_gps_systems.php</link>
		<comments>http://www.mobile-weblog.com/98601056/findings_indicate_wireless_network_could_harm_gps_systems.php#comments</comments>
		<pubDate>Tue, 12 Mar 2013 00:21:38 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://www.mobile-weblog.com/98601056/findings_indicate_wireless_network_could_harm_gps_systems.php</guid>
		<description><![CDATA[<div ><img alt="Findings Indicate Wireless Network Could Harm GPS Systems" src="http://www.mobile-weblog.com/wp-content/uploads/2222294593.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/osde-info/2222294593/')">osde8info</span></div>
<p>The results of equipment tests conducted in Las Vegas indicate that LightSquared&#39;s proposed wireless broadband network would produce major interference with GPS systems. Changes to the proposal could reduce this interference, but not totally eliminate the problem. <br />
The Federal Communications Commission (FCC) is facing increased pressure to block a LightSquared from launching the wireless network. This wireless network has been designed to compete with the systems being rolled out by AT&#38;T and Verizon Wireless. <br />
LightSquared received approval from the FCC in January to build the wireless system but the agency stated that it would not turn on the wireless network until the GPS interference problems are sorted out. <br />
LightSquared feels that the interference problems can be fixed whereas GPS equipment makers, companies and government agencies that rely on GPS technology argue that the wireless network would jam their systems. <br />
<a target="_blank" href="%20http://www.google.com/hostednews/ap/article/ALeqM5h9HFuFEf8BhwTFYmmtFTcfIocfrw?docId=ca12cd5f982b48c9a9e75218d40e8e91"></a></p>
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			<content:encoded><![CDATA[<div ><img alt="Findings Indicate Wireless Network Could Harm GPS Systems" src="http://www.mobile-weblog.com/wp-content/uploads/2222294593.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/osde-info/2222294593/')">osde8info</span></div>
<p>The results of equipment tests conducted in Las Vegas indicate that LightSquared&#39;s proposed wireless broadband network would produce major interference with GPS systems. Changes to the proposal could reduce this interference, but not totally eliminate the problem. <br />
The Federal Communications Commission (FCC) is facing increased pressure to block a LightSquared from launching the wireless network. This wireless network has been designed to compete with the systems being rolled out by AT&amp;T and Verizon Wireless. <br />
LightSquared received approval from the FCC in January to build the wireless system but the agency stated that it would not turn on the wireless network until the GPS interference problems are sorted out. <br />
LightSquared feels that the interference problems can be fixed whereas GPS equipment makers, companies and government agencies that rely on GPS technology argue that the wireless network would jam their systems. <br />
<a target="_blank" href="%20http://www.google.com/hostednews/ap/article/ALeqM5h9HFuFEf8BhwTFYmmtFTcfIocfrw?docId=ca12cd5f982b48c9a9e75218d40e8e91"></a></p>
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		<title>Mobile Marketing Targets Shoppers</title>
		<link>http://www.mobile-weblog.com/98601056/mobile_marketing_targets_shoppers.php</link>
		<comments>http://www.mobile-weblog.com/98601056/mobile_marketing_targets_shoppers.php#comments</comments>
		<pubDate>Thu, 07 Mar 2013 16:03:13 +0000</pubDate>
		<dc:creator>Matthew Alberto</dc:creator>
				<category><![CDATA[Mobile Commerce]]></category>

		<guid isPermaLink="false">http://www.mobile-weblog.com/98601056/mobile_marketing_targets_shoppers.php</guid>
		<description><![CDATA[<div ><img alt="Mobile Marketing Targets Shoppers" src="http://www.mobile-weblog.com/wp-content/uploads/3842690051.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/epsos/3842690051/')">epSos.de</span></div>
<p>Mobile marketing is being advocated as a superior way to target ads to customers because it provides real time, interactive customer service to consumers who have already decided that they want to receive communication from a brand. That&#39;s why it&#39;s surprising that mobile marketing doesn&#39;t already account for a larger for a larger piece of the advertising business in Canada where currently only 1-2% of brands have mobile websites. </p>
<p>Many brands have invested in developing a generation of fans over the years, but without investing in mobile marketing they could lose the next generation of buyers because people under 35 are using their phone for <a target="_blank" href="http://www.montrealgazette.com/technology/Mobile+shoppers+moving+targets/4739707/story.html">everything</a>. Mobile marketing targets individuals based on location and time. From a consumer experience perspective, the phone becomes a remote control that they can use to interact with brands. </p>
]]></description>
			<content:encoded><![CDATA[<div ><img alt="Mobile Marketing Targets Shoppers" src="http://www.mobile-weblog.com/wp-content/uploads/3842690051.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/epsos/3842690051/')">epSos.de</span></div>
<p>Mobile marketing is being advocated as a superior way to target ads to customers because it provides real time, interactive customer service to consumers who have already decided that they want to receive communication from a brand. That&#39;s why it&#39;s surprising that mobile marketing doesn&#39;t already account for a larger for a larger piece of the advertising business in Canada where currently only 1-2% of brands have mobile websites. </p>
<p>Many brands have invested in developing a generation of fans over the years, but without investing in mobile marketing they could lose the next generation of buyers because people under 35 are using their phone for <a target="_blank" href="http://www.montrealgazette.com/technology/Mobile+shoppers+moving+targets/4739707/story.html">everything</a>. Mobile marketing targets individuals based on location and time. From a consumer experience perspective, the phone becomes a remote control that they can use to interact with brands. </p>
]]></content:encoded>
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		<title>Combining Print and Mobile Marketing Technology</title>
		<link>http://www.mobile-weblog.com/98601056/combining_print_and_mobile_marketing_technology.php</link>
		<comments>http://www.mobile-weblog.com/98601056/combining_print_and_mobile_marketing_technology.php#comments</comments>
		<pubDate>Sat, 02 Mar 2013 21:13:59 +0000</pubDate>
		<dc:creator>Matthew Alberto</dc:creator>
				<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://www.mobile-weblog.com/98601056/combining_print_and_mobile_marketing_technology.php</guid>
		<description><![CDATA[<div ><img alt="Combining Print and Mobile Marketing Technology" src="http://www.mobile-weblog.com/wp-content/uploads/4927201495.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/techcocktail/4927201495/')">TechCocktail</span></div>
<p>The world of advertising is getting shaken up by advances in mobile marketing technology . The latest trend involves using mobile devices to tie print and video campaigns together. These marketing strategies utilize tools such as bar-code readers in smartphones and &#34;augmented reality&#34; concepts. Companies like Calvin Klein, Coca-Cola and Time Out magazine have recently been trying all sorts of innovate techniques to tie print and mobile devices together. </p>
<p>A great example is a giant QR Code on Calvin Klein billboards that is meant to be photographed with your smartphone, and the code then gives you access to a special advertising video. After watching the video, viewers can then share the QR code with friends on Facebook and <a target="_blank" href="http://www.zdnet.com/blog/doc/print-and-mobile-marketing-together-at-last/1851">Twitter</a>. Time Out magazine has also put a special three-dimensional display on its cover that is designed just for smartphone users. </p>
]]></description>
			<content:encoded><![CDATA[<div ><img alt="Combining Print and Mobile Marketing Technology" src="http://www.mobile-weblog.com/wp-content/uploads/4927201495.jpg" border="0" /><br />© <span class="flinkh" onclick="javascript:void window.open('http://www.flickr.com/photos/techcocktail/4927201495/')">TechCocktail</span></div>
<p>The world of advertising is getting shaken up by advances in mobile marketing technology . The latest trend involves using mobile devices to tie print and video campaigns together. These marketing strategies utilize tools such as bar-code readers in smartphones and &quot;augmented reality&quot; concepts. Companies like Calvin Klein, Coca-Cola and Time Out magazine have recently been trying all sorts of innovate techniques to tie print and mobile devices together. </p>
<p>A great example is a giant QR Code on Calvin Klein billboards that is meant to be photographed with your smartphone, and the code then gives you access to a special advertising video. After watching the video, viewers can then share the QR code with friends on Facebook and <a target="_blank" href="http://www.zdnet.com/blog/doc/print-and-mobile-marketing-together-at-last/1851">Twitter</a>. Time Out magazine has also put a special three-dimensional display on its cover that is designed just for smartphone users. </p>
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