WIN Plc has announced it has partnered with Vodafone UK to handle all Vodafone's Vodafone Live! SMS and MMS messaging in the UK.

The decision by Vodafone to bring all alerts under one supplier will lead to greater convenience, control and clarity for consumers; and operational benefits for Vodafone - allowing its team to focus on the roll-out of new and compelling services.

The service is being delivered through WIN's recently launched content management system, Emporium. The new approach offers a standardised sign-up and delivery mechanism for all alert services on Vodafone live! - including sports, news and lifestyle alerts - with the ability to order through web, WAP, SMS and IVR.

Ben King, Marketing Manager of WIN comments:
"With the mobile content market becoming more complicated, leading providers are increasingly outsourcing key elements of their offering to specialist partners such as WIN. We have the infrastructure and software to take the pain out of managing the whole process, backed up by 15 years experience."

This deal between the two companies solidifies the relationship between the two companies, building on the services WIN already provides for Vodafone Live! in greece following their acquisition of Imako Interactive last year.