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Will Verizon Wireless' Unlimited Plans Trigger Price War?

Filed in archive Operators by leo on February 19, 2008

In an effort to strengthen its hold to high end users, verizon Wireless has rolled out unlimited voice and data plans known as Nationwide Unlimited Anytime Minute Plans. Thanks to Saunderslog.com, the tiers are simplified into the following:

$99.99: Unlimited talk
$119.99: Unlimited talk + SMS/MMS
$129.99: Unlimited talk + email
$139.99: Unlimited talk + SMS/MMS + HTML browsing
$149.99: Unlimited talk + global email
$149.99: Unlimited talk + SMS/MMS + HTML browsing + email
$169.99: Unlimited talk + SMS/MMS + HTML browsing + global email

More than the reduction on monthly payment plans, this move could set off a cutthroat price war which will hurt some operators but will make millions of mobile users very happy. A good start for 2008, don't you think?

But Verizon Wireless CEO Jack Plating quickly dismissed the idea of price war since this is targeted for "high value" customers or those who pay at least $100 a month. Unfortunately, the company has no intention of revising its "bucket" system for other customer segment.

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Add your response to Will Verizon Wireless' Unlimited Plans Trigger Price War?: Response from: Dameon D. Welch-Abernathy (02/19/08 3:51pm) Too late, it already has! AT&T has announced their "unlimited" plan at the same price point. Talk about me, too! Response from: DD (02/19/08 9:59pm) If the price for Total-all services is drops below $ 60 then only it is possible. Still mobile phone service is monopoly in USA by phone companies! There is no real competition.
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Will Verizon Wireless' Unlimited Plans Trigger Price War?

Filed in archive Operators by leo on February 19, 2008

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