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Mobile Content
by leo on November 30, 2007
What do you think a powerful company wants more than anything? More power of course.
Such is the case of the world's biggest retailer Wal-Mart and its big ambition to dominate the mobile content arena. It recently launched Wal-Mart Mobile, an online store and WAP portal selling ringtones, games, and wallpapers.
While there are already many established companies jumping in this bandwagon, wal-mart will use its massive offline network to push this new venture.
It will be promoted in more than 4,000 Wal-Mart brick-and-mortar retail stores using shortcodes and other point-of-sale (POS) initiatives. Simultaneously, its online presence is also a big push.
The marriage of online and offline marketing activities has the potential to influence trial and purchase. This unique advantage puts Wal-Mart ahead of the competition.
The big question is, can Wal-Mart deliver the same cost advantage they now enjoy and promise everyday low prices...everyday?
Via Mobile Entertainment
Such is the case of the world's biggest retailer Wal-Mart and its big ambition to dominate the mobile content arena. It recently launched Wal-Mart Mobile, an online store and WAP portal selling ringtones, games, and wallpapers.
While there are already many established companies jumping in this bandwagon, wal-mart will use its massive offline network to push this new venture.
It will be promoted in more than 4,000 Wal-Mart brick-and-mortar retail stores using shortcodes and other point-of-sale (POS) initiatives. Simultaneously, its online presence is also a big push.
The marriage of online and offline marketing activities has the potential to influence trial and purchase. This unique advantage puts Wal-Mart ahead of the competition.
The big question is, can Wal-Mart deliver the same cost advantage they now enjoy and promise everyday low prices...everyday?
Via Mobile Entertainment
Permalink: Wal-Mart Joins the Mobile Content Market
Tags:
mobile+content
mobile+technology
ringtones
polytones
wall+paper
mobile+games
mobile+entertainment
mo
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/104769
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Vote for Wal-Mart Joins the Mobile Content Market:
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Rating: 7.20 out of 5 vote(s) cast.
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Response from:
Youpark
(12/09/07 11:30pm)
Though Wal-Mart is an established concern, but getting into mobile content market won't be less challenging!
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