What do you think a powerful company wants more than anything? More power of course.
Such is the case of the world's biggest retailer Wal-Mart and its big ambition to dominate the mobile content arena. It recently launched Wal-Mart Mobile, an online store and WAP portal selling ringtones, games, and wallpapers.
While there are already many established companies jumping in this bandwagon, wal-mart will use its massive offline network to push this new venture.
It will be promoted in more than 4,000 Wal-Mart brick-and-mortar retail stores using shortcodes and other point-of-sale (POS) initiatives. Simultaneously, its online presence is also a big push.
The marriage of online and offline marketing activities has the potential to influence trial and purchase. This unique advantage puts Wal-Mart ahead of the competition.
The big question is, can Wal-Mart deliver the same cost advantage they now enjoy and promise everyday low prices…everyday?
December 10th, 2007 at 12:30 am
Though Wal-Mart is an established concern, but getting into mobile content market won’t be less challenging!