Gaining unfair advantage these days in light of growing concern over roaming rates in Europe, Vodafone flexes its PR muscle to highlight the advantages of its Vodafone Passport. With more than 12 million customers mostly based in Europe, Passport subscribers are already enjoying an average cost per minute for making and receiving calls which is lower than the 40 cents proposed by lawmakers for the Euro-tariff.

vodafone also confirms that over 80 million of its European customers can already receive roaming tariff information, free of charge, whenever they travel. Vodafone believes that this transparency helps customers to decide for themselves how and when to best use roaming services. The transparency measures now being proposed by European lawmakers are already largely in place for Vodafone customers.

"Vodafone has led the market by offering better value and choice to our roaming customers. As a result, they pay 40% less on average today and around 12 million have been able to choose our Passport tariff, which already offers a better deal than the Euro-tariff proposed in the regulation," said Arun Sarin, Chief Executive of Vodafone.

Via MobileBurn