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Mobile Commerce
by tom on June 19, 2007
The use of premium SMS to buy products and services in the US is rising, with reports from Media Post claiming US$273 million in premium SMS sales in the past year.
Most of this revenue (79 percent or $215 million) was as payment for mobile content, while voting/sweepstake entries generated 13 percent of total revenues with $35 million-although this represented 47 percent of premium SMS Volume.Thanks to Moconews.
Permalink: US Premium SMS Revenues Rise
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Vote for US Premium SMS Revenues Rise:
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Rating: 9.00 out of 4 vote(s) cast.
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Response from:
John Sultry
(07/04/07 9:50am)
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-- and Air2Web and others. Now though you've got a tremendous amount of integrated ASP's that are bringing the technology fast to businesses who are bring it in turn to consumers. The two leaders in that space are SoapBox -- http://www.soapboxmobile.com
-- and GoLive! Mobile -- http://www.golivemobile.com
-- both of whom are hitting different segments it seems but same concept.
And Premium SMS definitely seems like a lasting technology -- no comparison for micropayments to a cell phone. Just like LEC billing hasn't died...