The use of premium SMS to buy products and services in the US is rising, with reports from Media Post claiming US$273 million in premium SMS sales in the past year.
Most of this revenue (79 percent or $215 million) was as payment for mobile content, while voting/sweepstake entries generated 13 percent of total revenues with $35 million-although this represented 47 percent of premium SMS Volume.
Thanks to Moconews.
July 4th, 2007 at 10:50 am
These trends have less to do with consumers and more to do with the companies in the space in the U.S these days. In the old days it was a couple large players controlling the market like Motricity — http://www.motricity.com/ — and Air2Web and others. Now though you’ve got a tremendous amount of integrated ASP’s that are bringing the technology fast to businesses who are bring it in turn to consumers. The two leaders in that space are SoapBox — http://www.soapboxmobile.com — and GoLive! Mobile — http://www.golivemobile.com — both of whom are hitting different segments it seems but same concept.
And Premium SMS definitely seems like a lasting technology — no comparison for micropayments to a cell phone. Just like LEC billing hasn’t died…
March 20th, 2008 at 7:37 am
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