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UK: 4 out of 10 Mobile Users Find Roaming Too High
Filed in archive Mobile Community , Mobile Technologies by leo on May 8, 2007
UK: 4 out of 10 Mobile Users Find Roaming Too High
Despite the ongoing discussions to reduce mobile roaming charges by 70%, a new study reveals that 37% of mobile users feel cheated by high roaming charges nonetheless. Worst, almost half of mobile users are ignorant about this service.

However, while 37% think the proposed reduction will make roaming charges about right, no level of reduction will increase the transparency of these charges for the huge majority of phone users. A staggering 44% confess to having "absolutely no idea" how much it costs to make or receive mobile phone calls while abroad, while a further 37% join them in not knowing how much using their phone abroad costs until the bill arrives.
If the EU votes for cheaper roaming calls tomorrow, it will still be too little for most of us: reducing an outrageous sum by 70% still leaves a large sum. It also does nothing for the millions of us that enjoy using SMS messages to stay in touch.
Via Market Wire



Permalink: UK: 4 out of 10 Mobile Users Find Roaming Too High
Tags: roaming  mobile+technology  mobile+communication  marketing  roaming+charges    mobile  mobile+users 
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