Germany's T-Mobile is pleased that response to its churn-managing effort T-Mobile@Home, a convergent mobile/fixed-line substitution service, has been sehr gut. According to Dow Jones, the incumbent mobile operator is reporting take-up of the service, which allows mobile customers to use die handy at home for 4 cents a minute to be strong, racking up some 515,000 new customers in the first quarter of this year.
"The service … gives a regular fixed telephone number, and all calls to that number are routed to the family's mobiles, when they are within a radius of up to 2 kilometres of the home. Calls between up to 5 family members' mobiles within this T-Mobile@home area are free."
It has plans to launch the service in other markets soon, it says. Some interesting analysis at the time of the service's launch, from Ovum, can be found here.
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