Filed in archive Mobile Marketing , Mobile Technologies , Mobile Technologies by leo on October 1, 2007

With online giants like Google and Yahoo! aggressively bombarding the mobile market with exciting features and new advertising tools, one lingering question is what would be the future of Web 2.0 and its impact to the mobile industry?

The Next Battle: User Experience 2.0

Anne Baker, Vice President of Marketing in On-Device Portal (ODP) Company, Action Engine, offers a very interesting answer about Web 2.0 and its transition to User Experience 2.0.

Heavy-hitting brands like Apple, Yahoo, TiVo, and Google have all recently expanded their mobile strategies beyond the simple, and somewhat limiting, experiences available through messaging and mobile Web technologies to offer the improved usability and personalization options that downloadable applications and on-device portals can provide.

The focus seems to be transitioning from 'Web 2.0' to 'User Experience 2.0' as these brands prioritize the customer experience and are exploring the best ways to reach their consumers during their busy, on-the-go day.

Read full analysis here

Related Entries:

Thoughts on Mobile Marketing - 19 June 2007
EMEA Mobile Advertising Guidelines Now Available - 26 September 2007
Mobile Ads Least Credible Form of Advertising - 10 October 2007
Class-Action Suit Against T-Mobile a Small Victory for Mobil... - 16 October 2007
Latest Mobile Marketing Study Released - 19 November 2007

« Nokia Interested in Navte... | Main | Facing Social Responsibil... »

Permalink: The Next Battle: User Experience 2.0

Tags: mobile+technology mobile+technology+trends mobile+marketing mobile+advertising action+engine mobile+

Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/94786

Addthis

Ask

Blinklist

del.icio.us

Digg

Fark

Facebook

Google

Lycos

Ma.gnolia

Mr Wong

Netscape

Netvousz

Newsvine

StumbleUpon

Slashdot

Tailrank

Technorati

Wink

Yahoo

Vote for The Next Battle: User Experience 2.0:

Currently 8.00/10
1
2
3
4
5
6
7
8
9
10

Rating: 8.00 out of 1 vote(s) cast.

Response from: CellularPronto (10/02/07 6:33am)

Google is still lagging behind Yahoo when it comes to mobile web experience. It's impossible to duplicate the success of web 2.0 onto a mobile platform even if you bring all the web 2.0 features into a mobile device.

Add your response to The Next Battle: User Experience 2.0:

Name: *

Email: (will never be shown)*

URL:

(* marked fields are required)

Notify me if more comments appear?

Subscribe to The Mobile Technology Weblog newsletter? (Newsletters are sent out weekly).

Remember me

Security Code: *
(Please help us to sort out spam.)

Please enter your comment here: (Sorry, no HTML is allowed - URLs will be made clickable automatically if you add http:// to your URL.)

We welcome your comments, however all comments are moderated. Offensive or off-topic comments will be deleted and not displayed.

Share It

Use the search to look for other interesting posts

Contributors (Last 90 days)

Jason Giacchino (42)

This site has 1210 entries and is powered by Creative Weblogging since June 2004.

Our Editors recommend

Disclaimer

Some of the contents of this site are protected Creative Weblogging Inc. 2004-2010.

Check out our Sponsored Blogs!

Business Computer Blog (UK)

Testimonials

'Great analysis...'

'revenue, schmevenue -- where's the app, i'm ready to play :-)'

'Your site is unique and helps make my life easier when trying to find news on mobile phones.'