As if we don't know…but a little confirmation really helps.
Google will probablybid in the Federal Communications Commission's upcoming auction of wireless spectrum in the 700 megahertz band.
It basically means the search engine giant has officially declared a protracted war against the big mobile networks in an effort to gain a strong traction in the wireless industry.
"We believe it's important to put our money where our principles are. Consumers deserve more competition and innovation than they have in today's wireless world. No matter which bidder ultimately prevails, the real winners of this auction are American consumers who likely will see more choices than ever before in how they access the Internet," said Google Chairman and CEO Eric Schmidt, in a press release.
Consumers are the biggest winners because this bid will allow users download any software application they want on their mobile device, and to use any mobile devices they would like on that wireless network.
Still, I hope Google wins so it can spread its competitive spirit like brush fire and if they uphold their commitments, free the mobile consumers from cumbersome policies.
More details at the Official Google Blog
Photo via nullgel
December 1st, 2007 at 10:45 am
Google Chairman and CEO Eric Schmidt is being simplistic in noting that a spectrum auction bid will allow consumers to use any mobile device on the wireless network. To which wireless network does he refer? Spectrum is spectrum. Networks are networks. Google needs both. Both will take piles of cash – and we know that Google has that, not least from their flotation. A spectrum bid is the first step on a long journey.
December 11th, 2008 at 1:25 am
More details at the Official Google Blog
April 29th, 2009 at 12:38 am
Google mobile