Whole Network Most Recent TOP10 Device Evolution Mobile Content Mobile Marketing News

 

TexTango - Buy Songs Via SMS

Filed in archive Mobile Internet by leo on October 25, 2007

TexTango is a revolutionary, patent pending mobile billing and music delivery platform that allows anyone, anywhere in the United States to purchase music simply by sending a premium text message with their cell phone. The purchase is billed to the customers' cell phone bill and the music is downloaded off of the Textango website.

mobile internet

While credit card may not pose as a problem for American adults, it is a concern for many teenagers. Given that roughly 80% of 12-18 year olds have cell phones but not necessarily credit cards and that demographic is about 50% of the music industry's target consumers, it's logical to use mobile phones to pay for these songs.

It's also an alternative for those who do not want to use their credit card for security reasons.

Each song is priced $1.99, two times higher than iTunes and other music sites. Only 4% of the price goes to Textango, 50% to the artist, and the rest to the mobile carrier.

While the billing system is innovative, will the mobile users actually pay for this service? Currently, the albums available are limited to upcoming artists and the price is really not that competitive. Since Textango caters to the teen and tween market, how will the parents react to this seemingly sneaky service when the phone bill arrives?


Advertisement


Permalink: TexTango - Buy Songs Via SMS
Tags: mobile+internet  textango  mobile+technology  mobile+trends  mobile+technology+trends 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/98770



Advertisement


Advertisement


CW ToolbarInstall
RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter
Advertisement - Book yours here.

Use our search feature to look for other interesting posts

Just this blog Whole network
 
  • Would you like to see your text link here? Let us know!
Advertisement
Book yours here.



  • Testimonials

  • 'Great analysis...'

    'revenue, schmevenue -- where's the app, i'm ready to play :-)'

    'Your site is unique and helps make my life easier when trying to find news on mobile phones.'
  • Other blogs in the same channel in the Creative Weblogging Network







 
Tagcloud: 3G Analysis Announcements Art Bling Blogging Carnival of the Capitalists Concepts Design Device Evolution E-mail Events Forecasts Forum Fun Links Location Based Services Media Mobile Commerce Mobile Community Mobile Content Mobile Culture Mobile Games Mobile Internet Mobile Marketing Mobile Society Mobile Technologies New Applications New Launches News Operators Personal Portable Devices Privacy and Security Retailing Rumours Sponsored Posts Survey VoIP Wireless Access