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Teens on Mobile Phones: It's Not About Being Cool

Filed in archive Mobile Culture by leo on October 07, 2007

mobile weblog
A new survey conducted by OTX and eCrush has shed some light about mobile phone preferences and behavior of the teen market (13-17 years old). It also offers a glimpse about the opportunities waiting for the mobile Internet.

It also cleared the popular misconception that the teenagers want cell phones simply to look "cool" and feel important:
When asked specifically how cell phones made them 'feel', teens again opted for connectivity with friends (71%), connectivity with family (63%) and being responsible (61%), over important (31%), fashionable (30%), or trendy (27%).
But what captured my attention has something to do with key features the teen market really wants. It is surprising to see that mobile web surfing has ranked 3rd already.

mobile technology

Given that only 30% of teenagers are using mobile Internet today, there is still an inconsistency between the need and actual usage. It means mobile carriers must come up with a better approach to get them "addicted" to this new service.


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Permalink: Teens on Mobile Phones: It's Not About Being Cool
Tags: mobile+trends  mobile+internet  mobile+technology+trends  mobile+technology  topnet 

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