Cashing in on the aging population in Canada, Rogers Wireless has launched a "talking cellphone" in the form of Nokia 6682RVI, powered by screen reading software called Nuance TALKS. This is a rather good opportunity to show compassion to the visually impaired population, highlight innovativeness, and widen subscriber base at the same time.

Selling price is $500 if without any terms but can go as low as $199.99 for a 3-year term.

Nuance TALKS essentially turns the Nokia 6682RVI handset into a "talking phone" by converting menus, instructions and content displayed on the screen into audio output through its internal speaker, or an optional wired or Bluetooth headset

According to Statistics Canada, there are more than 600,000 Canadians living with significant vision loss. Current projections indicate that with our aging population, this number will increase dramatically over the next ten years. Nuance TALKS allows these customers to be more wirelessly connected since audible cues provide access to the services available on the phone.

For more details, visit Rogers Wireless

Via CNW