Study Says Mobile Browsers doing a lot of Socializing

Filed in archive Mobile Internet on March 3, 2010

While we like to think that most smart phone users are involved in checking stock quotes, putting together Powerpoint presentations, and exchanging emails with the "higher ups", a new study concludes that mobile users are doing a whole lot socializing!

comScore, Inc., a company that measures activity in the digital world, released the results to its study on social networking access via mobile browsers.

The study found that 30.8 percent of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5 percent one year ago. Access to Facebook via mobile browser grew 112 percent in the past year, while Twitter experienced a 347-percent jump!

In January 2010, 25.1 million mobile users accessed Facebook via their mobile browser. MySpace attracted 11.4 million users (approximately half that of Facebook) while Twitter attracted 4.7 million mobile users in January.

Even more unbelievable is that these figures do not include access of the social networking services by the nearly 6 million mobile phone owners who do so through mobile applications.