Sprint Makes Prepaid Plans More Affordable

Filed in archive Announcements on May 7, 2010

Good news for prepaid users, Sprint has announced plans to reconfigure Virgin Mobile, the prepaid wireless service it acquired last year.

Among the revamps, it plans on cutting the price of its data plans to cater to the increasing number of young people who would rather text or send Facebook messages than talk.

Starting May 12, Sprint will introduce three new Virgin Mobile plans, which all include unlimited text messaging, email and Web access.

The plans will break down as follows: $25 for 300 minutes a month. $40 ups the monthly minutes to 1,200 and finally unlimited minutes will cost $60.

Boost Mobile, the company's other prepaid company, will remain focused on unlimited calling plans, a strategy that helped it draw consumers from competitors and forced their prices down. The company also owns Assurance Wireless, a government-subsidized wireless program for people under or near the poverty line and Sprint plans to introduce an even cheaper prepaid-brand, called Common Cents Mobile that will target new, lower-priced plans aimed at middle-aged Americans who only make occasionally phone calls.