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Mobile Content
by Scott on September 6, 2006
The service contrasts with mSpot, Sprint's limited viewing VOD service launched in December last year, which allowed users to pay a monthly fee and watch unlimited videos. Sprint Movies charges between $3.99 and $5.99 for unlimited viewings of a single film during 24 hours.
Sprint's PR offered somewhat weak rationale for the service:
"Sprint Movies allows our customers to be entertained on the one device that they always carry with them and during times when watching a movie at a theater or on a home entertainment system isn't possible," said Alana Muller, director, entertainment product marketing, Sprint. "For example, customers can take their mind off a busy day during a lunch break, breeze through a few minutes while waiting in the parking lot for a child's soccer practice to end, or make a two-hour delay at the airport much more bearable. And with child-friendly titles such as 'Herbie: Fully Loaded' and 'Babe,' Sprint Movies are also great to keep the kids busy in the backseat."
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/35539
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Vote for Sprint Launches PPV Full Length Movies on Demand:
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Rating: 9.67 out of 3 vote(s) cast.
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Response from:
Micro
(09/08/06 12:26am)
Response from:
Tyler
(09/09/06 4:24am)
Good news!
Response from:
Hazel
(09/09/06 1:46pm)
Sprint Movies are also great to keep the kids busy in the backseat :)
Response from:
Syndi
(09/14/06 2:44pm)
I hope they will make agreement with Warner Bros
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I think it's to less for a good film collection.