Combining the power of QR (quick response) Codes, mobile Internet, and camera phone, Spektacle is the world's first magazine to provide readers with fresh contents daily for the next 2 months upon purchase. In their own words, Spektacle bridges the gap between the world of offline and online content.

Published in the UK, this special magazine explores the world of fashion, design, and music. All you have to do is use your camera phone to take shots of QR codes in the magazine and every day the content changes in each QR code for the next 2 months.



Unique Selling Proposition (USP): While a printed magazine goes out of date after one read, Spektacle readers have two months worth of articles to look forward to giving them extra value.

Requirements: To enjoy this wonderful technology, each reader must have a QR reader (it's free), a camera phone, and mobile Internet to browse the fresh contents. Check this list to see if this will work on your mobile phone.

Price: Each printed magazine costs £15 and the Adobe pdf version is worth £7. While this is more expansive than the famous magazines out there, the pricing is logical considering that readers will get 7 times more content.