Researchers from the Palo Alto Research Center (PARC) has created Magitti, a software that automatically recommends information about "local area" activities, such as shopping and dining, matching the consumer's location, time of day and personal tastes.



Once installed in a GPS-enabled mobile phone, you no longer need to surf your mobile Internet to search for a good place to eat, movies to watch, or other activities to do. Technology Review has a good example how this thing works:

When a person first opens a phone that has Magitti software, she will instantly see a list of recommendations. If it's noon, the software might suggest local restaurants. If it's 3 P.M., it might recommend a nearby boutique for shopping. If it's 9 P.M., a list of pubs might appear. Over time, these recommendations will change as Magitti learns more about the user's behaviors and preferences.

What makes this software cool is its artificial intelligence. It studies your behavior based on your text messages and mobile calendar to come up with more relevant recommendations. Well, it may sound pretty invasive but you need to trust Magitti.

This development is a partnership with Japanese company Dai Nippon Printing Co. Ltd. (DNP) and deployment schedule in Japan is in 2008. However, there's still no word if it will be marketed in the U.S. and Europe.

Via ZDNet