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Sony Takes a Unique Approach to Challenging the iPhone

Filed in archive Announcements on March 8, 2010

Sony Takes a Unique Approach to Challenging the iPhone

Dozens of smartphone models have come along in recent months attempting to take a stab at Apple's dominance with features such as touchscreen capability, big library of apps, music playing, and zippy performance but electronics giant Sony has come up with a slightly different approach.

Sony Ericsson has confirmed that it is indeed developing a new smartphone capable of downloading and playing PlayStation games to counter the popularity of Apple's iPhone and curtail the rival's push into the portable-gaming market.

The company said its new PlayStation handset will work with Sony's forthcoming online media platform, the company's answer to iTunes, which it plans to launch in the U.S. later this month.

This new smartphone is expected to hit store shelves later this year, but details such as price and certain specifications have yet to be finalized.


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