Smartphones Not Convincing Buyers

An interesting story has popped up on Cellular News about customer apathy towards smartphones. A study by MarketStar is claiming that consumers are unconvinced by the need to upgrade their handsets to newer smartphones.

The study also revealed 42% of mobile phone users have not yet purchased a combination device because they "just want a phone," and are not sold on the additional features. "To convince a typical mobile phone user to upgrade to a combination device requires a coordinated effort between the manufacturers and retailers, from the design to the sales pitch," said Bassett.

As a relatively heavy mobile user, and a mobile Internet user and developer, I'm also not convinced about smartphones, as all the ones I've had in the past have all suffered from being difficult to use, heavy on battery use, and installed with generalist operating systems that run slowly and have confusing UIs, making the experience less than interesting.


| March 7th, 2007 | Posted in Device Evolution |

5 Responses to “Smartphones Not Convincing Buyers”

  1. Scott Robbin Says:

    I think, in general, people aren’t sure of what to do with their phones. There’s calendaring, address book, and a few other useful tools built-in, but the real advantage of them hasn’t come into light. Once we starting accepting them as part of our ubiquitos computer lifestyles, smartphones will become an essential part of our everyday routines. Take, for instance, sites like Tappity.com and Netvibes2Go…they make simple tasks, like find movie times, price comparison, and direction, easy for the average user.

    All in all, I think smartphones are slow to adopt, but they’ll morph into the type of devices that we can’t live without.

  2. iphone Says:

    The so-called smartphones that have come out so far are all focused on managing emails and tasks. What apple brings to the iphone will certainly change the smartphone world just like the ipod does to the mp3 world.

  3. iPhone Deutschland Says:

    i had many “smartphones” … they were all crap. my hopes are on the iphone … can’t await till it’s aviable in germany.

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