Smartphones Not Convincing Buyers
Filed in archive Device Evolution by tom on March 07, 2007
An interesting story has popped up on Cellular News about customer apathy towards smartphones. A study by MarketStar is claiming that consumers are unconvinced by the need to upgrade their handsets to newer smartphones.
The study also revealed 42% of mobile phone users have not yet purchased a combination device because they "just want a phone," and are not sold on the additional features. "To convince a typical mobile phone user to upgrade to a combination device requires a coordinated effort between the manufacturers and retailers, from the design to the sales pitch," said Bassett.As a relatively heavy mobile user, and a mobile Internet user and developer, I'm also not convinced about smartphones, as all the ones I've had in the past have all suffered from being difficult to use, heavy on battery use, and installed with generalist operating systems that run slowly and have confusing UIs, making the experience less than interesting.
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