Shortcodes in Ads Work: M:Metrics
Filed in archive Mobile Technologies by on October 05, 2006
"These numbers are not unlike what we saw in e-mail responsePersonally this doesn't surprise me, with this type of response slowly starting to gain popularity amongst advertisers as an easy way of getting consumer opt-in or basic response.during the mid-1990s as the Web emerged an advertising medium," said Will Hodgman, CEO, M:Metrics, who also founded AdRelevance, the global standard for advertising measurement on the Internet. "The growing adoption of major brands using SMS and the substantial consumer response rates indicate a couple of important trends: mobile as a commercial medium is on steroids; and multimedia convergence is real."
Via Moconews.
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