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Shortcodes in Ads Work: M:Metrics

Filed in archive Mobile Technologies by Editor on October 5, 2006

M:Metrics has announced that the almost 30% of mobile subscribers responded to ads that included SMS shortcodes.

"These numbers are not unlike what we saw in e-mail response during the mid-1990s as the Web emerged an advertising medium," said Will Hodgman, CEO, M:Metrics, who also founded AdRelevance, the global standard for advertising measurement on the Internet. "The growing adoption of major brands using SMS and the substantial consumer response rates indicate a couple of important trends: mobile as a commercial medium is on steroids; and multimedia convergence is real."

Personally this doesn't surprise me, with this type of response slowly starting to gain popularity amongst advertisers as an easy way of getting consumer opt-in or basic response.

Via Moconews.

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Add your response to Shortcodes in Ads Work: M:Metrics: Response from: adult friend finder (10/08/06 12:06am) very good! Response from: NS (10/08/06 2:41am) Interesting post and info, thanks... I track mobile research & usage trends for a page I'm putting up on the future of mobile economy (http://www.mobinomy.com/ref/mob/res/res.html ), and this is one area of interest to me - the way marketing will change to adapt the mobile revolution and the innovations that this will bring forth...perhaps for the first time since the advent of TV (mind you, not PC), advertisers and ad companies will have to look for new paradigms in advertising.. Just some thoughts, nice article, thanks again! NS @ http://www.mobinomy.com - Mobinomy - For the Mobile Economy Response from: Jon (11/12/06 8:20am) good,good!!!
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Shortcodes in Ads Work: M:Metrics

Filed in archive Mobile Technologies by Editor on October 5, 2006

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