O2 Mobile TV Trial Hailed a Success at The Mobile Technology Weblog

O2 and Arqiva have announced the results of their trial of mobile TV in and around Oxford in the UK. Some 80% of people would subscribe to a mobile TV service, according to a trial of almost 400 users with specially adapted handsets, conducted in Oxford, UK, by mobile operator O2. Participants in the trial, which has run in partnership with Arqiva, a broadcasting company, had access to 16 TV channels, including [...] Read More


Ask Mobile Hailed Best Mobile Site at The Mobile Technology Weblog

The online community has voted Ask Mobile as the best Mobile Web site during the 11th Annual Webby Awards, recognized as the oscars of the Internet. It bested The Weather Channel, Century 21 Mobile, Travelosa, and Yahoo! Mobile Web.Since launching in October 2006, Ask Mobile has generated positive feedback and accolades from press and users, and was recently noted as a top mobile site by dotMobi, the leading provider of [...] Read More


London to Start M-Payment Trial at The Mobile Technology Weblog

Following the success of its contactless communication system, Barclaycard OnePulse has teamed up with Nokia to test the practicality of mobile payment in London. Early next year, barclaycard customers will get compatible Nokia handsets so they can initiate mobile transactions in about 1,000 shops located in London as well as access to transportation. As security measures, all transactions are recorded in the cellphone to monitor any fraudulent acts and prevent users [...] Read More


Google to Expand Mobile Ad Trial at The Smart PDA

Google's AdSense has proven really profitable. The contextual advertising service helped the Internet recover from the tech bust, showing that offering free content can make money. Now, the company seeks to expand its efforts to repeat its success in the mobile world. Google is expanding its mobile ad trial from the US, UK, Germany, and Japan. It's including eight more countries. CEO Eric Schmidt dreams of the day when mobile advertising [...] Read More


How To Optimize Your Site For Mobile Search at The Search Engine Weblog

Mobile Web is now the mainstream. As a fact, everyone is launching their own versions of mobile websites. As such, there is a need to transform the usual SEO into mobile search engine optimization to cope with the web evolution. "Mobile optimization and user experience are the same," said David Harper, an SEO guru. But to make it clearer, every SEO expert must have clear-cut views of doing it. Here [...] Read More