Scary figures: 44% won't use Mobile Data Services Again
Filed in archive Mobile Community by tom on July 12, 2006
According to the survey of 999 adults carried out during the final weekend of the competition, an encouraging 29% of world cup mobile data users have used a service for the first time but worryingly for operators 44% claimed they would not use the service again.As a long time user and provider of mobile data services, I'm not surprised. I am technically savvy when it comes to mobile handsets, yet I still have difficulty getting connected to the mobile web at times, especially with a new phone. Carlo's been going on about this for a long time, and I entirely agree - if a mobile phone
Pricing was a big issue with only 49% of consumers satisfied with the cost of the mobile data service they used. On top of this 19% believe that if mobile data services were easier to set up and use they would have been encouraged to use the services on offer during 2006 football world cup.
'just works' for making calls, why can't it 'just work' for mobile browsing?Permalink: Scary figures: 44% won't use Mobile Data Services Again
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