Everyone else is doing it so it's got to be a good idea. That's the logic anyway when it comes to Apps stores these days. Apple is credited as leading the way with their immensely popular iPhone Store with Microsoft playing catch up through a similar store of their own.
Research in Motion (RIM), maker of the BlackBerry, is set to launch its own one-stop shop for add-on applications on Wednesday.
While third-party applications have long been available for BlackBerrys, RIM has decided to follow in Apple's footstep by creating and operating a central store.
BlackBerry App World will be available for download from RIM's website starting at midday, with a thousand programs initially available at launch.
Unlike Apple's App Store, BlackBerry App World will share revenue with cell phone carriers and allow them to profile themselves by setting up their own stores-within-the-store.
Customers will also be able to charge application purchases to their cell phone bill.
Other major companies in the smartphone industry are doing the same. In fact aside from the brands mentioned above, Nokia plans to condense several of its application stores into one with Google planning its Android Apps Store in the near future as well.
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