Endemol, responsible for big brother, are launching a new mobile-only reality TV series in the UK.

Get Close To... , which begins on Friday, is a daily show starring and filmed by the pop group Sugababes. The five-week series will be available only to mobile phone users who pay 50p for each instalment.

The female trio will film a backstage video diary using their own phones, giving fans an insight into their lives as they join Robbie Williams on his world tour.

Fans will interact with the band, setting challenges that the group must complete and posting their own mobile-shot films in response to competitions set by the group. Fans will be invited to send films of dance routines that the Sugababes will incorporate into their stage act.

The series was developed by Peter Bazalgette, the head of Endemol, and has been set up as a partnership between Endemol, O2 and Universal music.

(Via Moconews)