mobiletech
RAZR: Expensive Luxury or Mass-market Bling?
Filed in archive Device Evolution by Scott on October 26, 2006
RAZR: Expensive Luxury or Mass-market Bling?
As I was walking through West LA the other day, an ad for the iconic Moto RAZR for $29.99 caught my eye. As I walked, I thought, "hang on, wasn't that a hugely expensive handset a year or two back?" Turns out Brendan at Gizmodo was thinking the same thing. Now that RAZRs are everywhere, and cheap (and frankly getting a bit on the tacky side). And I quote:

"So how did the $500 Razr, the must-have for slinky models and the fat cats who love them just two years back, become today's $29.99 Razr, the default phone for pretty much everyone? Or, more succinctly, how did the Razr get so low-end, so fast? Though the economies of scale and the high-end trend toward data phones played their roles, I'd argue that the Razr was always the proverbial perfumed pig."


Jump over and give it a read.

Permalink: RAZR: Expensive Luxury or Mass-market Bling?
Tags: RAZR  Motorola  luxury  mobile  razr  expensive+luxury  razr+expensive  mass+market 
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