Hutchison 3G has announced it the launch of a Push-email service for their handsets. The new service, provided by AlwaysOnMail, integrates with Microsoft Exchange and pushes every incoming email directly to mobile devices. The client application is supported on a wide variety of handsets.

Marc Allera, Sales Director for 3 UK, said: "Just over three years since we launched in the consumer market, we're launching our first packages designed for small businesses. 3 has set the standard for new services and value for consumers and we will do the same for the small business market. 3 is leading the convergence between communications and information service, this means we can offer business customers the most advanced devices in the market. Today marks our first step into the business market."

Push Email for mobile fascinates me as the market is so potentially large, yet the architecture and technology behind push email is relatively simple, and fairly trivial to set up (if time consuming).

(Via Cellular News)