When you think Prada, overpriced Italian fashion may be the first thing that comes to mind but LG is about to change all that.

The PRADA Phone by LG (KE850) is a breakthrough in an industry known for innovation. The PRADA Phone by LG introduces the world's first advanced touch interface which eliminates the need for a conventional keypad An extra wide LCD screen maximizes visual impact, allowing the user to benefit from several key features of the mobile phone, including a 2 megapixel camera featuring Schneider-Kreuznach lens, video player and document viewer capacity.

Glowing icons on the face of the phone disappear when not in use and an ultra thin (12 mm) design allows for an array of additional multimedia functions, including an MP3 player and a music multitasking function for messaging in slim form. It also boasts an external memory slot, allowing the user to increase memory capacity for images, music and film clips.

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