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Mobile Content
by tom on July 5, 2006
[T]he majority just does not see a need (73%). Other factors such as cost (19%), lack of knowledge (14%), played a slightly smaller role. Others say the services are too complicated (8%) or say there was some "other" (5%) reason.This appears to be very similar to the reception the initial launch of picture and video messaging in the UK received, with people not really seeing a need for picture messaging, with MMS having a particularly rough start.
Most notable is the lack of the video messaging use, which is substantially low across the board in all age groups. Very small percentages of younger adults have not used this service with only four percent of those aged 18 to 39 saying they have used video clip messaging, and only two percent of adults ages 40 to 54 and those aged 55 and older stating they have used this service.
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/27724
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