Summus has launched a new mobile portal called Oasys Mobile, in an effort to capture the youth market in the US.

Designed for young people whose daily lifestyles rely on mobile phones, OasysMobile.com is the first mobile lifestyle portal where consumers can purchase the latest mobile content - including ringtones, games, wallpaper and more - and safely store it in a virtual "locker" that can be accessed anytime, anywhere. The password-protected lockers provide secure, online storage for mobile content should consumers upgrade their handsets, lose or break their phone. The Company has research that shows 14-24 year olds go through as many as two to three phones per year. Whether these phones are lost, stolen or upgraded, all of the valuable content is also lost and must be re-purchased.

OasysMobile.com is the culmination of the Company's long-standing relationships with more than 45 wireless carriers and top consumer content brands. The Oasys Mobile locker is currently approved for launch to customers of Cingular, Sprint PCS and T-Mobile, which together account for more than 118 million mobile subscribers, with more carrier announcements on the way. At launch, OasysMobile.com will support more than 240 handsets from the most popular handset manufacturers.

"Oasys Mobile, Inc. captures the pulse of the mobile industry's youth market with the launch of OasysMobile.com," said Gerry Purdy, principal analyst for Mobile Trax, a leading wireless analyst firm. "Teens and college-aged kids are the biggest purchasers of mobile content yet they lack a way to protect their investments. OasysMobile.com is the first portal to address this Acute need and give consumers the best of both worlds: leading mobile content from the brands they trust and the ability to manage and keep their content even if they lose or upgrade their phones."

One of the key features that Oasys are touting is the ability to retain ownership of mobiel content purchased on a particular handset by storing all such content in a virtual locker. Whether or not this will allow the customer to download new handset-specific versions of content already purhcased should the handset be upgraded, or just allow access to previously bought content without format change is not clear.