O2 and Arqiva have announced the results of their trial of mobile TV in and around Oxford in the UK.
Some 80% of people would subscribe to a mobile TV service, according to a trial of almost 400 users with specially adapted handsets, conducted in Oxford, UK, by mobile operator O2.
Participants in the trial, which has run in partnership with Arqiva, a broadcasting company, had access to 16 TV channels, including the BBC, Channel 4, Five and ITV. Viewers were found to be watching an average of three hours of mobile TV each week, with peak demand during the morning and evening commute periods and increased viewing during lunchtime hours.
O2 said 76% of participants indicated they would take up mobile TV services within the next year, while 83% confirmed satisfaction with their current service while around 33% expressed interest in bespoke mobile TV programming. The operator said 36% of respondents were people who used the service mostly at home, in comparison to 28% using the service while on the move and 23% using it at university or work.
Unsurprisingly, peak viewing time (36% used it primarily at home, while 28% used it while out and about) was during the morning and afternoon commuting hours.
Of course, not everyone is convinced, with Carlo Longini latching on to the percentage of people who used the mobile TV service at home, and also noted that [n]early a third of people in the trial only get the countryÂ's 5 analog channels at home, so it would follow that offering them several new channels on the mobile could lead to an increase in viewing.At the same time, Russel Buckley contends that the natural marriage is between radio and mobile, not TV and mobile – as you can listen to a radio more often and doing more things than you can a TV.
The trial in Oxford will continue through the summer.
January 17th, 2006 at 4:08 pm
I Used this service a little at the broadacast production show in London last year and talked to Arqiva people. I only was able to see 5 channels as opposed to the 16 in the full trial, but I could see that it was something I might even use, and I have always thought that I wouldn’t. But traditional programming makes no sense for mobile imo, package micro-content makes a lot more sense, especially for,as you say “…peak demand during the morning and evening commute periods”.
They’re calling it “personal TV” now, because “…The term mobile TV is not enough,”.
this is because of surprise findings such as “usage at home was higher than any other location. “. What a weird thing to do – Personal TV? What, like a 1985 portable? Kind of misleading as a product header I think.
One interesting technical aside is that the “… adapted Nokia 7710 handset…” actually takes advantage of the fact that the 7710 ships with a USB2 port in the back panel next to the battery, the “adaption” simply being a DVB-H receiver that slots into this, built into the snap-on back cover.
January 7th, 2007 at 4:20 pm
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[2007-07-03 21:56:39] andrzejpiotr2006 napisał(a): Reklama internetowa oraz promocja stron w internecie oraz projektowanie stron www. Portal Gospodarczy oferuje Praca Opole Turystyka i atrakcje turystyczne Kraków Wrocław Zakopane Międzyzdroje Upominki i prezenty na gwiazdke. Globalny katalog stron nieruchomości praca job realestate oraz Katalog stron Praca nieruchomości domy mieszkania w Polsce.
September 25th, 2007 at 11:50 am
I wouldn’t buy this mobile-tv-phone because firstly the screen is too small.. secondly O2 is not such a promoted company and I trust only the big ones.. And those who bought it.. please reply and specify what advantages and disadvantages you had using this gadget. Perhaps I’d use it in a place where I don’t have tv.. but no other way. Thank you!
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March 14th, 2009 at 6:50 am
But traditional programming makes no sense for mobile imo, package micro-content makes a lot more sense, especially for,as you say “…peak demand during the morning and evening commute periods”.