Whole Network Most Recent TOP10 Device Evolution Mobile Content Mobile Marketing News

 

O2 Ending i-mode in the UK?

Filed in archive Mobile Technologies by tom on July 19, 2007

I stumbled across this item on Ewan's blog, but haven't been able to access the relevant page on The Guardian. According to the story, O2 are planning on closing their i-mode service due to a lack of takeup.
Mobile phone company O2 is understood to be dumping its i-mode mobile internet service in Britain, owing to low take-up and a lack of attractive handsets.

The company, owned by Spain's Telefónica, launched i-mode less than two years ago with its largest advertising campaign since rebranding from BT Cellnet.

The £10m spent has brought in only 260,000 active users in Britain.
I would disagree with Ewan's contention that the i-mode service was a pathetic, slow, rubbish wap service (since I provide an i-mode site myself and have had no problems with delivering a good service through it - comparable to normal WAP at least, and it's certainly MUCH easier to tailor pages in CHTML that WML).


Advertisement


Permalink: O2 Ending i-mode in the UK?
Tags: o2  imode  mobile  2007  mode  ending+mode  mobile+technology  mobile+marketing 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/81846



Related Entries:

Samsung SGH-Z650i - Jog-Dial inklusive - 19 September 2006

I-Mode for India - 20 December 2006

4000 Jahre Mode - 07 März 2007

No i-mode for India - 07 May 2007

Winner of He's Just Not That Into You - 07 May 2008

Advertisement


Advertisement


CW ToolbarInstall
RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter
Advertisement - Book yours here.

Use our search feature to look for other interesting posts

Just this blog Whole network
 
  • Would you like to see your text link here? Let us know!
Advertisement
Book yours here.



  • Testimonials

  • 'Great analysis...'

    'revenue, schmevenue -- where's the app, i'm ready to play :-)'

    'Your site is unique and helps make my life easier when trying to find news on mobile phones.'
  • Other blogs in the same channel in the Creative Weblogging Network







 
Tagcloud: 3G Analysis Announcements Art Bling Blogging Carnival of the Capitalists Concepts Design Device Evolution E-mail Events Forecasts Forum Fun Links Location Based Services Media Mobile Commerce Mobile Community Mobile Content Mobile Culture Mobile Games Mobile Internet Mobile Marketing Mobile Society Mobile Technologies New Applications New Launches News Operators Personal Portable Devices Privacy and Security Retailing Rumours Sponsored Posts Survey VoIP Wireless Access