mobiletech
O2 Ending i-mode in the UK?
Filed in archive Mobile Technologies by tom on July 19, 2007
I stumbled across this item on Ewan's blog, but haven't been able to access the relevant page on The Guardian. According to the story, O2 are planning on closing their i-mode service due to a lack of takeup.
Mobile phone company O2 is understood to be dumping its i-mode mobile internet service in Britain, owing to low take-up and a lack of attractive handsets.

The company, owned by Spain's Telefónica, launched i-mode less than two years ago with its largest advertising campaign since rebranding from BT Cellnet.

The £10m spent has brought in only 260,000 active users in Britain.
I would disagree with Ewan's contention that the i-mode service was a pathetic, slow, rubbish wap service (since I provide an i-mode site myself and have had no problems with delivering a good service through it - comparable to normal WAP at least, and it's certainly MUCH easier to tailor pages in CHTML that WML).

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Tags: o2  imode  mobile  2007  mode  ending+mode  mobile+technology  mobile+marketing 
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