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Mobile Technologies
by tom on July 19, 2007
I stumbled across this item on Ewan's blog, but haven't been able to access the relevant page on The Guardian. According to the story, O2 are planning on closing their i-mode service due to a lack of takeup.
Mobile phone company O2 is understood to be dumping its i-mode mobile internet service in Britain, owing to low take-up and a lack of attractive handsets.I would disagree with Ewan's contention that the i-mode service was a pathetic, slow, rubbish wap service (since I provide an i-mode site myself and have had no problems with delivering a good service through it - comparable to normal WAP at least, and it's certainly MUCH easier to tailor pages in CHTML that WML).
The company, owned by Spain's Telefónica, launched i-mode less than two years ago with its largest advertising campaign since rebranding from BT Cellnet.
The £10m spent has brought in only 260,000 active users in Britain.
Permalink: O2 Ending i-mode in the UK?
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/81846
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Vote for O2 Ending i-mode in the UK?:
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Rating: 9.00 out of 3 vote(s) cast.
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Response from:
Andrew Ivey
(07/25/07 7:49am)
Decisions to trial and then roll-out i-mode in Europe, some 5 or 6 years ago, were based on the theory that Japan's i-mode success could be replicated over here at a time when GPRS mobile data was looking pretty lacklustre and 3G services were non-existent. The decision to drop the service now looks commercially suitable for both O2 and its Telefonica parent.
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