Time to pimp your ride as mobile manufacturer giant Nokia has launched Nokia 500 Auto Navigation, its first handsfree personal navigation device. This further supports the forecast we've covered last May that personal navigation is the next the big thing in the mobile industry.

Aside from personal navigation feature, this new in-car navigation equipment empowers users to stay connected, make quality handsfree calls, and even entertain passengers to make any road trip fun.

"The Nokia 500 Auto Navigation is an expansion of our extensive enhancements portfolio. Our solutions are tightly integrated with our mobile devices, allowing users to enjoy quality handsfree communication with their phonebook, music and competitive navigation," said Nokia Automotive director Marcus Stahl, in a press release.

A more exciting part of this whole personal navigation domination is that established GPS companies like TomTom and Garmin are currently developing mobile phones with GPS devices. If the war escalates, expect the wireless and telematics to merge and become a one big hypercompetitive industry.