Whole Network Most Recent TOP10 Device Evolution Mobile Content Mobile Marketing News

 

Near Field Communication: So Close, Yet So Far

Filed in archive Mobile Commerce , Mobile Technologies by leo on April 16, 2007

mobileboxoffice2.jpg
As an emerging technology deeply associated with "contactless mobile payments", Near Field Communication (NFC) remains far from consumers' reach, according to a new study from ABI Research. Ironically, the deterrents lie in its inherent complexity and lack of enthusiasm shown by mobile operators.
ABI Research forecasts that by 2012, some 292 million handsets - just over 20 percent of the global mobile handset market - will ship with built in NFC capabilities. 2007 will be critical for NFC technology as key standards and operator trials complete the foundations for the first real deployments.
ABI Research believes that NFC will not become widely available in the handset market until wireless operators are confident they will see a clear return from specifying NFC in their latest handsets. "As the dominant mobile handset purchasers in the world, mobile operators stand as the gatekeepers of NFC's entry into new handsets," notes Collins, "and until they are comfortable with getting a return on the investment in those handsets, NFC will not reach a mass market."
NFC is elemental in expanding mobile commerce and has the force to make mobile devices more essential than ever. In the previous blog, you can now buy tickets from companies like Mobile Box Office.

Isn't wonderful if we can live in a world free from wallets and day-to-day transactions are done in a touch and go manner? What a waste if we cannot make this a reality soon.

Via ABI Research



Advertisement


Permalink: Near Field Communication: So Close, Yet So Far
Tags: mobile+marketing  mobile+commerce  forecast  mobile+new  NFC  nearfield+communications  mobile+technolgy 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/63875



Advertisement


Advertisement


CW ToolbarInstall
RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter
Advertisement - Book yours here.

Use our search feature to look for other interesting posts

Just this blog Whole network
 
  • Would you like to see your text link here? Let us know!
Advertisement
Book yours here.



  • Testimonials

  • 'Great analysis...'

    'revenue, schmevenue -- where's the app, i'm ready to play :-)'

    'Your site is unique and helps make my life easier when trying to find news on mobile phones.'
  • Other blogs in the same channel in the Creative Weblogging Network







 
Tagcloud: 3G Analysis Announcements Art Bling Blogging Carnival of the Capitalists Concepts Design Device Evolution E-mail Events Forecasts Forum Fun Links Location Based Services Media Mobile Commerce Mobile Community Mobile Content Mobile Culture Mobile Games Mobile Internet Mobile Marketing Mobile Society Mobile Technologies New Applications New Launches News Operators Personal Portable Devices Privacy and Security Retailing Rumours Sponsored Posts Survey VoIP Wireless Access