mobiletech
MVNO For Chinese-Americans Launched
Filed in archive Operators by Scott on September 30, 2006
MVNO For Chinese-Americans Launched
Just as US MVNOs look like they are running into a dead-end with content-brand centered launches (ESPN), or age-segmented strategies (Amp'd), the hot new trend seems to be operators targeting ethnic groups. Helio probably started it by trying to appeal to Korean-Americans. Now Red Pocket Mobile is attempting the same with Chinese-Americans.

The strategy includes offering cheaper calls to Asia (15 cents a minute, same as domestic calls, according to Engadget Mobile). It also includes a first in the US - a retail Chinese-language version of the Motorola RAZR V3.

Cisneros Group launched Movida, an MVNO running over Sprint's network, last year in a bid to appeal to hispanic-Americans.

Permalink: MVNO For Chinese-Americans Launched
Tags: mvno  china  motorola  movida  red  pocket  mobile  chinese+americans 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/37875
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