Music to Drive 3G Uptake

Moconews has an article today, drawn from the Business Standard on how mobile music will likely drive 3G adoption rates in the Asia Pacific region, especially once China's 3G network launches.

The mobile music market is projected to exhibit substantial growth, with key participants such as handset vendors and operators offering customers a bundled package of both, communication and entertainment. The new mobile music value chain represents key telcos and handset vendors, further up the value chain, partnering with record labels in offering content. Innovations in both, the business model and delivery mechanisms, are likely have a favourable effect on the market.

I'm slightly sceptical about this, as 'mobile music' has been touted as the driver for a lot of mobile technologies, yet no-one seems to be having much success with providing mobile music services, other than ringtone/truetone providers, even where 3G networks are already in place.


| December 5th, 2006 | Posted in Mobile Content |

7 Responses to “Music to Drive 3G Uptake”

  1. PRAY Says:

    Very good for this time!

  2. Lee W Says:

    A good point – although the network is only one factor – I wonder if they are also assuming that the device you are downloading the music to is going to improve. Given that currently most devices are about a good as a ZX spectrum for listening to music on. With the much predicted growth of phone memory and convergence of telecoms devices and media players the predictions may come true.

  3. KushCash Says:

    While having music on mobile devices is a wonderful thing to have – I think that we’re still in the novelty or short usage stages until devices can deliver better-sounding phones.

    Loving the site, btw.

  4. Tyler loLouis Falconburg Says:

    hi

  5. Gloom Says:

    It is certainly good for having such!

  6. Des Says:

    Music via 3G will dramatically load it. I hope they’re ready for this

  7. neon tabela Says:

    **te?ekkürler. payla??m ve bilgiler için.

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