Filed in archive Announcements by Editor on June 14, 2006

Motorola have managed to strike a deal with Real Madrid and England footballer David Beckham to become the global brand ambassador for the manufacturer. The three year deal will see David Beckham appear at Motorola advertising events worldwide, as well as allowing Motorola to include exclusive Beckham-themed content on their handsets, including wallpapers, video clips and screensavers.

As part of the deal, Beckham will also lend his name to Motorola's (MOTO)^RED campaign.

Jeremy Dale, VP of Retail Marketing at Motorola Mobile Devices said,
"We're very excited about this collaboration for ourselves, our customers and our consumers. David Beckham is a global icon and we look forward to working with him across a range of projects. In particular, we're delighted that he'll be using his immense popularity to help promote (MOTO)^RED."

The agreement starts immediately, and will see David Beckham exclusively using Motorola products during the World Cup.

[via textually.org]

Related Entries:

David Beckham 伤心难过眼泪了 - 04 July 2006
Beckham Not The Only Victim - 12 August 2006
71% Want Beckham Recall - 25 September 2006
DAVID AND VICTORIA BECKHAM MOVE TO AMERICA - 14 July 2007

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