MonsterMob PLC has announced a directorate change. Current group Chief Executive Martin Higginson has been asked to stand down and leave the group with immediate effect. His role will be filled by Chief Operations Officer Niccolo de Masi. Hans Snook will continue as chairman.

Hans Snook commented:

"Monstermob has developed in a very short time into one of the world's major
mobile media groups. It is a profitable and financially robust business with
exciting prospects.

"The group's development and direction mean that the great bulk of its business
and potential now lies far from the UK, and this is likely to become even more
true. Today's announcements reflect this and best meet the needs of the group
for the future.

"We all have much to be grateful for to Martin, who had the vision to identify
and establish a significant business opportunity and we wish him very well in
all his future ventures.

"Niccolo has gained the respect and confidence of all our businesses around the
world and the Board is unanimous in appointing him to lead the group forward."