Mobile coupons have found powerful allies in the form of consumer goods giants Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark and retailer Kroger. According to Advertising...

Though consumers, in general, are still annoyed with mobile ads, research firm JupiterResearch reports there is a growing number of consumers who are interested in receiving mobile coupons. But the...

Google CEO Eric Schmidt told a panel at the World Economic Forum in Davos that the future of mobile advertising is a "huge revolution", contrary to the conservative projection of Forrester...

Soon, soccer (or football if you're a bloke) fans will have an alternative past time during the dry, boring parts of this really exhilarating game - downloading contents via Bluetooth connection....

Despite some advances in the field of mobile advertising and milestones achieved by some mobile advertising agencies this year, it's no doubt the entire industry is still in its tryout or...

Mobile apps might be a more effective alternative over mobile ads. According to adweek, multinational companies like P&G, Vicks, and Coca-Cola are experimenting on mobile apps that are useful to...

Thinking about the rapid developments in mobile Internet, mobile marketing, and the entry of the controversial Android, Tomi Ahonen's elaborate assertion that mobile as the 7th mass media is...

Blyk is an ad-funded mobile network offering free 217 texts messages and calls worth 43 minutes every month, for 16 to 24 year olds. In exchange for that enticing offer, interested mobile users will...

The Mobile Marketing Association (MMA) has released the 3rd annual Mobile Attitude and Usage Study. Being the strong advocate of mobile marketing, the results are of course very positive (if the...

There is no doubt that the convergence of the Internet and mobility is the wave of the future. While most mobile Internet players are mum about their progress, Nokia is very transparent in sharing...

Despite technological breakthroughs in advertising, there is still no substitute for word-of-mouth advertising. In the recent Nielsen Internet Survey in 47 markets worldwide, 78% of the 26,486...

In case you remember Mosio, it is a mobile community enabling you to text any question from your phone and have it answered by real people totally FREE. Noel Chandler, a co-founder of this startup, is...

With online giants like Google and Yahoo! aggressively bombarding the mobile market with exciting features and new advertising tools, one lingering question is what would be the future of Web 2.0 and...

Aimed to enhance consumer experience and make mobile advertising campaigns a lot easier, The Mobile Marketing Association (MMA) has recently released its Mobile Advertising Guidelines specifically...

Despite the popularity of SMS or text messaging particularly among the younger generation, its revenue potential for mobile operators is not fully maximized. About $4.9 billion per year is the...

In the new study by Juniper Research, the mobile social networking will propel the growth of user-generated content (UGC) revenues. As the total UGC revenue is projected to increase from $572 million...

As expected, the mobile users remain annoyed with mobile advertisements. According to a new survey by Universal McCann among 9,500 respondents in 21 countries, about 61% rejected the ads on mobile TV...

Mobile advertisers might want to tweak their programs and target more college students. A new study from Ball State University has revealed that this segment is more receptive to mobile ads through...

I like to thank Anne Baker, Marketing VP of mobile application platform company called Action Engine, for keeping me updated on mobile marketing. In case you don't know, Action Engine is the...

After releasing its Mobile Advertising Guidelines, Mobile Marketing Association (MMA) has switched its focus on measurement of mobile advertising initiatives. A new group called Global Measurement...