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Mobile Marketing
by Jason Giacchino on March 5, 2010
The benefits of mobile technology are apparent in nearly all facets of society and if Software Advice's Chris Thorman's prediction proves correct, it could very well change the way real esta...
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Mobile Marketing
by Jason Giacchino on January 27, 2010
Google went ahead and unveiled a new version of its Google Voice application for the iPhone, without the prior approval of Apple.
Google said it revised its Voice software so that consumers could...
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Mobile Marketing
by Jason Giacchino on January 18, 2010
In business one of the first lessons you learn is that competition is good for the consumer. Here in the wireless industry, the proof is in the pudding. Price wars between rivals AT&T & Veri...
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Mobile Marketing
by Jason Giacchino on December 25, 2009
Everyone's seen those catchy Motorola "Droid" commercials over the holiday season, but did you realize that there was a cheaper Droid alternative available on the market from HTC?
C...
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Information About
, Mobile Marketing
by Jason Giacchino on November 13, 2009
You know ad tactics are getting down and dirty when Verizon's campaign forces AT&T to take action. AT&T (currently the exclusive domestic carrier of the popular Apple iPhone) says that w...
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Information About
, Mobile Marketing
by Jason Giacchino on November 9, 2009
Research In Motion and Adobe announced a collaboration to integrate Flash technology into the BlackBerry development platform. This new level of integration will grand developers access to Adobe Flash...
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Information About
, Mobile Marketing
by Jason Giacchino on November 6, 2009
Sometimes it seems like Sprint must be scratching their collective head in effort to figure out what gives with the domestic wireless market. The company reported a large third-quarter loss as subscri...
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Mobile Marketing
by leo on March 12, 2008
Mobile coupons have found powerful allies in the form of consumer goods giants Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark and retailer kroger. According to Advertising ...
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Mobile Marketing
by leo on March 11, 2008
Though consumers, in general, are still annoyed with mobile ads, research firm JupiterResearch reports there is a growing number of consumers who are interested in receiving mobile coupons. But the b...
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Mobile Internet
, Mobile Marketing
, Mobile Technologies
by leo on January 28, 2008
Google CEO Eric Schmidt told a panel at the World Economic Forum in Davos that the future of mobile advertising is a "huge revolution", contrary to the conservative projection of Forrester ...
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Mobile Marketing
by leo on January 14, 2008
Soon, soccer (or football if you're a bloke) fans will have an alternative past time during the dry, boring parts of this really exhilarating game - downloading contents via Bluetooth connection....
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Mobile Marketing
by leo on December 30, 2007
Despite some advances in the field of mobile advertising and milestones achieved by some mobile advertising agencies this year, it's no doubt the entire industry is still in its tryout or hit-or...
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Mobile Marketing
, Mobile Technologies
by leo on November 28, 2007
Mobile apps might be a more effective alternative over mobile ads. According to adweek, multinational companies like P&G, VICKS, and Coca-Cola are experimenting on mobile apps that are useful to c...
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Mobile Internet
, Mobile Marketing
, Mobile Technologies
by leo on November 26, 2007
Thinking about the rapid developments in mobile Internet, mobile marketing, and the entry of the controversial Android, Tomi Ahonen's elaborate assertion that mobile as the 7th mass media is becom...
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Mobile Marketing
by leo on November 22, 2007
Blyk is an ad-funded mobile network offering free 217 texts messages and calls worth 43 minutes every month, for 16 to 24 year olds. In exchange for that enticing offer, interested mobile users will r...
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Mobile Marketing
by leo on November 19, 2007
The Mobile Marketing Association (MMA) has released the 3rd annual Mobile Attitude and Usage Study. Being the strong advocate of mobile marketing, the results are of course very positive (if the resul...
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Mobile Internet
, Mobile Marketing
, Mobile Technologies
by leo on October 23, 2007
There is no doubt that the convergence of the Internet and mobility is the wave of the future. While most mobile Internet players are mum about their progress, Nokia is very transparent in sharing the...
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Mobile Marketing
by leo on October 10, 2007
Despite technological breakthroughs in advertising, there is still no substitute for word-of-mouth advertising. In the recent Nielsen Internet Survey in 47 markets worldwide, 78% of the 26,486 respond...
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Mobile Marketing
by leo on October 5, 2007
In case you remember Mosio, it is a mobile community enabling you to text any question from your phone and have it answered by real people totally FREE. Noel Chandler, a co-founder of this startup, is...
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Mobile Marketing
, Mobile Technologies
, Mobile Technologies
by leo on October 1, 2007
With online giants like Google and Yahoo! aggressively bombarding the mobile market with exciting features and new advertising tools, one lingering question is what would be the future of Web 2.0 and ...
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Mobile Marketing
, Mobile Technologies
by leo on September 26, 2007
Aimed to enhance consumer experience and make mobile advertising campaigns a lot easier, The Mobile Marketing Association (MMA) has recently released its Mobile Advertising Guidelines specifically des...
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Mobile Marketing
, Mobile Technologies
by leo on August 29, 2007
Despite the popularity of SMS or text messaging particularly among the younger generation, its revenue potential for mobile operators is not fully maximized.
About $4.9 billion per year is the estim...
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Mobile Marketing
by leo on August 18, 2007
In the new study by Juniper Research, the mobile social networking will propel the growth of user-generated content (UGC) revenues. As the total UGC revenue is projected to increase from $572 million ...
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Mobile Marketing
, Mobile Technologies
by leo on August 18, 2007
As expected, the mobile users remain annoyed with mobile advertisements. According to a new survey by Universal McCann among 9,500 respondents in 21 countries, about 61% rejected the ads on mobile TV ...
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Mobile Marketing
, Mobile Technologies
by leo on August 3, 2007
Mobile advertisers might want to tweak their programs and target more college students. A new study from Ball State University has revealed that this segment is more receptive to mobile ads through te...
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Mobile Marketing
by leo on June 19, 2007
I like to thank Anne Baker, Marketing VP of mobile application platform company called Action Engine, for keeping me updated on mobile marketing. In case you don't know, Action Engine is the compa...
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Mobile Marketing
by leo on June 10, 2007
After releasing its Mobile Advertising Guidelines, Mobile Marketing Association (MMA) has switched its focus on measurement of mobile advertising initiatives. A new group called Global Measurement Co...
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Mobile Marketing
, Mobile Technologies
by leo on June 9, 2007
Warning: You must be 18 to read this post! Just kidding...
The combined business models of pornography, social networking, and mobile technology has been very effective with PixMeTV, the first "...
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Mobile Marketing
by leo on June 7, 2007
Coca-Cola's 2nd biggest brand, Sprite, is experimenting on mobile social network in its desire to capture the powerful teen market. Dubbed as Sprite Yard, it is the first "community-to-go&quo...
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Mobile Marketing
, Mobile Society
, Mobile Technologies
by leo on May 19, 2007
The quest of mobile phone companies to develop more GPS-enabled handsets might even benefit different social networking Web sites. According to Reuters, global positioning chips will evolve from simpl...
