Mobile Banking Opportunity: U.S. Consumers Obsessed With Bank Balances
Filed in archive Mobile Commerce , Mobile Technologies by leo on September 11, 2007
A new survey says that American consumers are quite obsessed with their finances compared to other nationalities like Canada, Mexico, Brazil, and Argentina. More than half of check their balances every few days. This is the chink many mobile banking enthusiasts are eagerly waiting for dominate.

However, only 24% believe mobile banking is secure and 59% are not aware if their bank offers mobile banking services.
The key? Conduct massive customer awareness campaign to encourage trial and hopefully gain mass acceptance. Apparently, mobile banking is following the same challenges encountered by online banking during its early stages. Will it succeed? I guess it's too early to tell.
Permalink: Mobile Banking Opportunity: U.S. Consumers Obsessed With Bank Balances
Tags:
mobile+banking
mobile+technology
banking
mobile
2007
consumers+obsessed
opportunity+consumers
Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/91091

Mr Wong
