Mobile Banking Opportunity: U.S. Consumers Obsessed With Bank Balances

Security risks and low awareness level remain the biggest hurdles for mobile banking to gain mainstream acceptance.

A new survey says that American consumers are quite obsessed with their finances compared to other nationalities like Canada, Mexico, Brazil, and Argentina. More than half of check their balances every few days. This is the chink many mobile banking enthusiasts are eagerly waiting for dominate.

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However, only 24% believe mobile banking is secure and 59% are not aware if their bank offers mobile banking services.

The key? Conduct massive customer awareness campaign to encourage trial and hopefully gain mass acceptance. Apparently, mobile banking is following the same challenges encountered by online banking during its early stages. Will it succeed? I guess it's too early to tell.


| September 11th, 2007 | Posted in Mobile Commerce, Mobile Technologies |

3 Responses to “Mobile Banking Opportunity: U.S. Consumers Obsessed With Bank Balances”

  1. Kim Says:

    Man you don’t even know how long I’ve waited for this since disabling my own Movable Type widget (that doesn’t work since Haloscan bypasses that code).

    THANK YOU!

  2. CellularPronto Says:

    I haven’t seen anyone that I know start using mobile banking. Personally, I don’t feel really secure when banking online, let alone on my cell phone.

  3. Shakti Kumar Jain Says:

    Excellent site ever seen on mobile banking. Though there is a lot of information on Banking related products on
    http://www.richbanking.com
    but the sites with mobile banking contents are really rare.
    my compliments!
    Shakti Kumar Jain
    http://sbioachandigarhcircle.richbanking.com

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