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Mobile Commerce
, Mobile Technologies
by leo on April 24, 2007
"The current buzz around mobile banking is fueled by financial institutions' desire to expand their customer relationships to the mobile channel rather than consumer demand," said Asaf Buchner, a JupiterResearch analyst, in statement. "Banks have to identify potential early adopters and educate these customers about the value of mobile services."
"Banks should not offer mobile services that aim to mirror or duplicate the online experience," said David Schatsky, President of JupiterResearch. "Online Banking brought consumers the convenience of banking anytime. Mobile banking can add an anywhere element, but banks should identify where such ubiquity is crucial."Reading this news reminds me of my Marketing 101 class and the old Sales Concept - produce products then convince customers to buy!
I guess everybody's excited, to a point blinded, to go mobile that it's possible they missed the essentials of business i.e. analyzing consumer needs and wants.
Via TMCnet
Permalink: Mobile Banking Not a Consumer Demand
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/65406
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Vote for Mobile Banking Not a Consumer Demand:
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Rating: 5.33 out of 3 vote(s) cast.
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Response from:
Mobiltelefon
(11/13/07 1:13pm)
In places like Japan, where mobile phones linked to credit/debit cards have become as much a part of the culture as sushi.
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