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Mobile Marketing
, Mobile Technologies
by leo on November 28, 2007
Mobile apps might be a more effective alternative over mobile ads. According to adweek, multinational companies like P&G, VICKS, and Coca-Cola are experimenting on mobile apps that are useful to customers and relevant to their brand image.
Spending on mobile apps instead of running annoying mobile ads is more practical because it puts more emphasis on mobile consumers - developing apps that will help them perform their tasks betters. The crucial thing here is how to tie this app with the brand's identity.

The idea is really simple yet very sweet. In fact, it is basic branding. Understanding consumers' needs and wants is the first big step in any marketing endeavor.
In a way, it reminds me why Blyk's strategy i.e. free calls and SMS in exchange for 6 targeted ads per day is quite successful - they know what their target market wants.
Via MarketingVOX
Spending on mobile apps instead of running annoying mobile ads is more practical because it puts more emphasis on mobile consumers - developing apps that will help them perform their tasks betters. The crucial thing here is how to tie this app with the brand's identity.
The idea is really simple yet very sweet. In fact, it is basic branding. Understanding consumers' needs and wants is the first big step in any marketing endeavor.
In a way, it reminds me why Blyk's strategy i.e. free calls and SMS in exchange for 6 targeted ads per day is quite successful - they know what their target market wants.
Via MarketingVOX
Permalink: Mobile Apps or Mobile Ads?
Tags:
mobile+marketing
mobile+advertising
mobile+apps
mobile+technology
mobile+web
mobile
apps+mobile
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/104238
Mr Wong
Vote for Mobile Apps or Mobile Ads?:
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Rating: 8.00 out of 2 vote(s) cast.
|
Response from:
Ben
(11/30/07 11:22am)
Response from:
tomas
(12/02/07 11:39am)
I totally agree with the article. I think in the futire all brands will have mobile microsite, with information about their new products. Thats why we are now offering to create mobile compatible microsites.
So far it looks like it will take another year, but mobile marketing firms like this idea already.
So far it looks like it will take another year, but mobile marketing firms like this idea already.
Response from:
kyle
(09/08/09 7:38am)
good job
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Ben