Mobile apps might be a more effective alternative over mobile ads. According to adweek, multinational companies like P&G, Vicks, and Coca-Cola are experimenting on mobile apps that are useful to customers and relevant to their brand image.

Spending on mobile apps instead of running annoying mobile ads is more practical because it puts more emphasis on mobile consumers - developing apps that will help them perform their tasks betters. The crucial thing here is how to tie this app with the brand's identity.



The idea is really simple yet very sweet. In fact, it is basic branding. Understanding consumers' needs and wants is the first big step in any marketing endeavor.

In a way, it reminds me why Blyk's strategy i.e. free calls and SMS in exchange for 6 targeted ads per day is quite successful - they know what their target market wants.

Via MarketingVOX