Despite some advances in the field of mobile advertising and milestones achieved by some mobile advertising agencies this year, it's no doubt the entire industry is still in its tryout or hit-or-miss stage.

Apparently, many advertisers are still fixated with online advertising and spending very little on mobile ads. While this is a rather interesting and potentially powerful vehicle to promote products or services, tech agency Multimedia Intelligence chief strategy officer Rick Sizemore said in a news article that this industry is like the "Wild, Wild, West" now because there are "so many options out there - a lot of hype with no substance, and then a couple of gems."

Another difficulty faced is how to fit the ads on multitude of screen sizes, features and handset models used by millions of people around the globe.

So what about next year? Well, there will still be a lot of experimentations and explorations until someone stumble upon the right approach.

Photo via Bloginon.com