Despite some advances in the field of mobile advertising and milestones achieved by some mobile advertising agencies this year, it's no doubt the entire industry is still in its tryout or hit-or-miss stage.
Apparently, many advertisers are still fixated with online advertising and spending very little on mobile ads. While this is a rather interesting and potentially powerful vehicle to promote products or services, tech agency Multimedia Intelligence chief strategy officer Rick Sizemore said in a news article that this industry is like the "Wild, Wild, West" now because there are "so many options out there – a lot of hype with no substance, and then a couple of gems."
Another difficulty faced is how to fit the ads on multitude of screen sizes, features and handset models used by millions of people around the globe.
So what about next year? Well, there will still be a lot of experimentations and explorations until someone stumble upon the right approach.
Photo via Bloginon.com
January 2nd, 2008 at 1:46 pm
Very nice device. More beautiful then Nokia E61 with has QWERTY too.
January 7th, 2008 at 6:49 pm
Take a look at Neomedia. They have patented technology that scans barcodes on cellphones and brings you to the website of the product and tells you where to buy it at the lowest price.
January 30th, 2008 at 1:41 am
Mobile Marketing Pro, as it’s name states, allows to create mobile marketing campaigns through delivery and reception of SMS text messages with keywords (also known as two way SMS). Also you can create SMS information services with an automated subscription and deletion system, that can be used to send news letters or other type of information. Using the personalization system it’s easy to create identifiers that can be used in discount coupons, invitations or prizes and send them in SMS text messages.
More info at: http://www.mobilemarketingpro.com
February 18th, 2008 at 2:12 pm
Mobile marketing is also a bluetooth marketing.
March 28th, 2008 at 12:52 am
I have been following mobile marketing and advertising for a few months now and I think it’s growing by leaps and bounds. It was restricted to the Generation Y as they call it with wallpapers and ringtones and offers. But now it’s more than that it ncludes networking, marketing and so much more. Mozes(http://www.mozes.com) even allows you to run a mobile interactive campaign and send text broadcasts. It interesting where this is heading and I’m waiting for the time when it’ll be as big as other media’s if it is not already
September 8th, 2009 at 12:00 pm
*very good thank you…